Global Hair Spray Market
Bharatbook.com announces a report on “Global Hair Spray Market 2016-2020“. The men’s grooming category is a lucrative market for all the vendors in the market. The landscape of men’s styling and grooming has changed dramatically over the years.
Bharat Book Announces the Publication of its Research Report – Global Hair Spray Market 2016-2020
Bharat Book recognizes the following companies as the key players in the Global Hair Spray Market: Henkel, Kao, L’Oréal, Procter & Gamble, Shiseido, and Unilever.
Other Prominent Vendors in the market are: Amway, Avon Products, Cadiveu Professional USA, Chatters Canada, Combe, Conair, Edgewell Personal Care, Estée Lauder, Godrej Consumer Products, Helen of Troy Limited, Johnson & Johnson, Mary Kay, O Boticário, Revlon, Tom’s of Maine, Toni & Guy, and World Hair Cosmetics (Asia).
Commenting on the report, an analyst from Bharat Book team said: “The use of social media marketing will be a key trend for this market. Social media plays a pivotal role in increasing product awareness. Consumers today are more engaged in social networking and blogs, and vendors therefore prefer to use social media to increase awareness and promote their products. Facebook, Twitter, Instagram, and YouTube are powerful social media for product promotion. Successful social media campaigns for hair care products include Procter & Gamble’s “Tressed Out” and “We’re All Out” for Clairol Nice ‘n Easy, Henkel’s “Hairy Facts Contest” and “Schwarzkopf Search for Australia’s Most Beautiful Hair” for Schwarzkopf Professionals, and L’Oréal’s “4,100 Miles 5 Tasks” for its L’Oréal Paris hair care products.”
According to the report, a significant driver spurring growth in this market is the growing demand for male grooming products. The men’s grooming category is a lucrative market for all the vendors in the market. The landscape of men’s styling and grooming has changed dramatically over the years. Men across the globe are becoming increasingly beauty- and image-conscious. The male grooming segment is expanding from traditional shaving products, deodorants, and basic bath and hair care products to premium ones, including hair styling products, concealers, skin whitening solutions, sunscreens, and anti-aging and anti-wrinkle products.
Further, the report states that threat from counterfeit products will pose a significant threat for the vendors in this market. Over the past few years, counterfeits of leading hair care brands have flooded the market. These products are priced lower than the ones they imitate in order to attract customers. Their primary intention is to attract consumers with their lower price offerings. The counterfeit products are, therefore, causing a considerable dent in the market shares of leading popular brands. However, these products may be contaminated and are also made using cheaper ingredients to bring down costs; as they are usually not tested for safety, they can be harmful for use.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
For more information kindly visit : https://www.bharatbook.com/beauty-personal-care-market-research-reports-767546/hair-spray-global.html
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