Italy Beer Market Insights Report 2016:In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market has recently announced the addition of a market study “ Italy Beer Market Insights Report 2016:In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market , is a comparative analysis of the global market.


All-time record heat in Italy has boosted the beer market, particularly the outdoor consumption. The innovation with the local ingredients also helped in the increase of beer market. The specialty and craft beers are more preferred which is benefiting the beer culture. The share of mainstream brands remained stable when compared with discounted beer. The Internalisation has increased the imports of beer.

Key Findings

Foreign producers are able to compete with local producers because of the low alcohol content beer attracting lower excise duties.

Strong price competition resulted in a shift in share, whilst premium volumes stagnated.

Considering the health, the consumers are attracted to low alcohol content beer.

The regular strength has the major share in beer market.


Canadeans Italy Beer Market Insights 2016 Report provides a complete overview of the Italy beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.

Covering total market (on and off-premise) the report details:

2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts

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Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016

Value by distribution channel 2011-2015, with 2016 forecasts

2014-2016 selected on- / off-premise retail prices

Details of key beer new product launches in 2015 by company

Overview of the competitive landscape in the beer market, with analysis of key company performance

Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

Data is also available in excel format

Reasons To Buy

Gain an in-depth understanding of the dynamics and structure of the Italy beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

Evaluate the current emerging trends and future growth opportunities in the Italy beer market to support your brand development and marketing initiatives

Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Italy beer market

View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects

Table Of Content

1 Market Context

1.1 Market Parameters Tables

1.2 Legislation and Taxation Tables

2 Market Background Briefing

3 Market Update

3.1 New Products and Photo Shots

3.2 Beer Pricing Tables

3.3 Beer Data Tables

4 Brewer Profiles

5 Appendix

5.1 Disclaimer

5.2 Methodology, Wisdom Attributes & Product Definitions

5.3 Map

List of Tables

Table 1: Italy Population Size and Growth, 1987-2018F

Table 2: West Europe Population Size and Growth, 2005-2016F

Table 3: Italy Economic Indicators, 2007-2017F

Table 4: West Europe Commercial Beverage Consumption – Per Capita, 2005-2016F

Table 5: West Europe Commercial Beverage Consumption – Per Capita % Share, 2005-2016F

Table 6: West Europe Commercial Beverage Consumption – Per Capita Growth, 2006-2016F

Table 7: Taxation Base

Table 8: Historical Excise Rates of Beer

Table 9: Legal controls on Beer

Table 10: Tax Burden on Beer @ 5% Abv, 2015

Table 11: Beer Key Facts

Table 12: Top 10 Beer Brands – Volume, 2013-2015

Table 13: Top 10 International Premium and Super premium Beer Brands – Volume, 2013-2015

Table 14: Licensed Brand Owners and Licensees

Table 15: Beer Market Valuation (Local Currency), 2014-2016F

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