New Food Research : Consumer and Market Insights: Savory Snacks in Italy has recently announced the addition of a market study “ Consumer and Market Insights: Savory Snacks in Italy, is a comparative analysis of the global market.


The Italian savory snacks market is the smallest of all the major economies due to low per capita consumption and low consumer spending. However, the market is growing as consumers have begun to snack more often to cope with increasingly busy lifestyles and time constraints; it has grown by a CAGR of 2.4% from 2010-2015 from 106.5kg million in 2010 to 119.8kg million in 2015. The Italian savory snacks market is forecast to grow at a CAGR of 2.5% from 2015-2020 which will mostly be driven by the Potato Chips segment as this is the most popular type of savory snacks in the country.

Key Findings

Italy is the smallest savory snacks market of all the 10 major economies due to low per capita consumption

Potato Chips is the largest category in the savory snacks market and accounts for 39.1% of the market in volume terms, as of 2015

The market grew at a CAGR of 2.6% between 2010-2015 from 940.7 million (US$1,245.8 million) in 2010 to 1,069.5 million (US$1,187.9 million) in 2015

Private label penetration in the Italian savory snacks market is relatively high at 12.5% in value terms and is highest in the Meat Snacks segment at 27% in value terms, as of 2015


Consumer and Market Insights: Savory Snacks in Italy, is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Italian market.

What else does this report offer?

Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise

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Detailed information such as market shares and the recent developments of manufacturers and leading brands, along with company profiles

Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production

Prospects and forecasts of overall sales and consumption for 2015 to 2025

Reasons To Buy

Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

Identify the areas of growth and opportunities, which will aid effective marketing planning

As consumers product demands evolve, the dynamics between different countries also change favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the Canada market is crucial to ensuring maximum future sales

The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes – prime intelligence for marketers

Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future

Table Of Content


Report Scope

Country Context

Macroeconomic indicators GDP Per Capita, Population, Consumer Price Index and Age Profile

Retail and foodservice figures Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis

Value and volume analysis for the Italian Savory Snacks market

Impact of exchange rate fluctuations on Savory Snacks market

Volume analysis by category

Market value and growth rates, by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Segment share in a category (value terms) and change in market share

Volume consumption analysis by gender, age, education and urbanization at category level

Inter-country comparison of average price per kg by category

Top variants and pack size distribution analysis

Retailer price dynamics

Retail Landscape and Key Distribution Channels

Leading retailers in the Italian Food market

Leading distribution channels (value terms) in the Italian Savory Snacks market

Leading distribution channels (value terms) by category

Competitive Landscape

Market share of leading brands (in value and volume terms) by category and segment

Penetration of private label by category in the Italian Savory Snacks market

Private label growth (in value terms) compared to brands

Health and Wellness analysis

Value of Health & Wellness claims by category

Key Health & Wellness product attributes driving sales

Key Health & Wellness consumer benefits driving sales

Key Health & Wellness companies and market share


Savory Snacks market by type of packaging material/container (in volume terms)

Savory Snacks market by type of packaging closure/outer (in volume terms)

Savory Snacks market by type of packaging, forecast(in volume terms)

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