Property Investing Principles – Choose Your Neighbor Marketing
A quite effective, yet frequently overlooked approach of advertising both your rentals and your houses available is flyers in the area of your property. Residents who reside near your property are likely to know someone – a a colleague, friend or family member in the marketplace for home that they’ll pass on your flyer to. You may even bring the direct attention of a neighbor who is prepared move up/down in their own home or to purchase. Get more information about zack childress automated deal maker
If you don’t mind running around the area yourself and are local, this strategy will just cost you a few hours plus the cost of printing. If you are unavailable for the distribution, or only have better things to do, paying someone to distribute flyers is incredibly cost effective and hardly expensive if it results in a a competent tenant placement or a sale. If you are paying someone to do it remember to do a fast drive through of the area to ensure the flyers have been distributed.
As for the content of the flyer, it is worth it to shoot some quality photographs of the interior and outside of the home. Make sure to feature these in full colour along with some of the basic specs of the home, if your chief selling point is the quality of the property. Make sure your analysis of the numbers is outstanding and readily understood, should you be advertising a rent to own that is a very great price. Also, don’t forget to emphasize that this property is in their neighborhood and that this is an opportunity for them to choose their new neighbor. Lastly, don’t forget to include complete contact information: if you’ve one fax number, your telephone number, email address and 24 hour recorded info line.
A more expensive version of the method will be to use direct mail to target the neighborhood of your property. Again, you’ll want to tailor your advertising message to inform them this is their chance by helping to select the new neighbors to mold the neighborhood. To maximize your exposure, try using both flyer and direct mail distribution processes, timed apart to make sure as many neighbors as possible get your message that you simply have a fantastic property for rent or sale in their neighborhood.