MVNOs in Africa: MVNOs Gaining Momentum by Capitalizing on Niche Segments has recently announced the addition of a market study “ MVNOs in Africa: MVNOs Gaining Momentum by Capitalizing on Niche Segments ”, is a comparative analysis of the global market.


With more than 1,200 MVNOs operating worldwide, the presence of MVNOs has been limited in Africa, accounting for 1.4% of global MVNO subscribers. Kenya and South Africa are currently the most developed MVNO markets in terms of penetration, with 3.5% and 1.6% of mobile subscriptions being served by MVNOs at end-2015, respectively. The growing population of the region coupled with increasing mobile penetration and data usage, the introduction of mobile financial services and efforts by regulators to establish legal frameworks specific to MVNOs are some of the factors which will provide a boost to the MVNO market in Africa

Key Findings

Niche and retail MVNO business models are the most prevalent in Africa, accounting for 35% and 20%, respectively, of total MVNOs in the region. Ethnic and MNO sub-brand MVNOs account for 15% and 10%, respectively, while the market share of the other business models accounts for 20% in total (or 5% each).

A rising trend witnessed in Africa is the increasing participation of financial institutions within the MVNO market. For example, Equitel in Kenya and First National Bank (FNB) in South Africa have launched MVNOs in their respective home markets.

Towards 2020, significant MVNO activity is expected, as new entrants bring new diverse market strategies. For example, MRP Mobile in South Africa is the first clothing retailer to launch an MVNO in Africa; the company offers discounts in its retail stores depending on customers mobile service usage. Unique MVNO strategies could prove disruptive and boost market competition.

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Table Of Content

Introduction: MVNO definition and main business models

MVNO definition

MVNO business models

Global and regional MVNO market context

MVNO market worldwide

MVNO market evolution in Africa

MVNO regulation

MVNO business models in Africa

Market detail: Case studies

Niche MVNO: Virgin Mobile

Retail MVNO: Tangaza Pesa

Ethnic MVNO: Call Home

Conclusions: Key findings and recommendations


Exhibit 1: MVNO Market Structure

Exhibit 2: MVNO Main Operational Business Models

Exhibit 3: MVNO Models, Including Those Used In Africa

Exhibit 4: MVNO Business Models

Exhibit 5: MVNO Business Models (Cont.)

Exhibit 6: MVNO Business Models (Cont.)

Exhibit 7: MVNO Business Models (Cont.)

Exhibit 8: MVNO Subscription Market Share By Region, 2015.

Exhibit 9: MVNO Subscriptions As A Percentage Of Total Mobile Subscriptions By Region, 2015

Exhibit 10: MVNO Subscription Market Share By Country, Africa, 2015

Exhibit 11: MVNO Subscriptions As A Percentage Of Total Mobile Subscriptions, Select Markets, 2015-20

Exhibit 12: Regulatory Drivers Impacting MVNO Markets

Exhibit 13: MVNO Regulation In Specific African Markets

Exhibit 14: Number Of MVNOS AND Market Share Per Business Model, Africa, January 2016

Exhibit 15: Most Prevalent MVNO Business Models In Africa Based On Their Marketing Approach, 2015

Exhibit 16: Select Active Niche MVNOs, Africa, 2016

Exhibit 17: Main Reasons To Launch A Retail MVNO Model

Exhibit 18: Call Home Free Messaging Service And Categories

Exhibit 19: SNS Mobility Own-brand E405 Smartphone Specification

Exhibit 20: Blueline Enterprise 4G Package

Exhibit 21: Kirene Avec Orange Offers, Jan 2016

Exhibit 22: Virgin Mobile Subscriptions In South Africa, 2011-2014

Exhibit 23: Tangaza Pesa Overview

Exhibit 24: Products Offered By Call Home, 2016

Exhibit 25: Call Home Ecocash Service

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