EatFirst announces The Clerkenwell Brothers as their Creative Agency
Today, online-only restaurant EatFirst announced The Clerkenwell Brothers as their brand marketing partner. EatFirst has tasked the young creative agency and production house to lead their visual communications.
London, England – EatFirst is challenging conventional thinking in the multi-billion pound on-demand restaurant delivery market by blast chilling meals that are 100% designed for delivery. Each meal is prepared under the watch of Head Chef Benn Hodges, formerly of The Ivy, from a state of the art professional kitchen in East London.
Having experienced rapid growth throughout 2016, EatFirst has consolidated creative work into an agency that can produce outstanding content to support its visual marketing strategy.
Cass Horowitz, Co-Founder of The Clerkenwell Brothers said ‘we are pleased to be forming this partnership with EatFirst. They were one of the first clients we worked with when we launched in June and we look forward to creating exceptional content with them to communicate just how good the takeaway service is. As a start-up ourselves, we understand the growing pains that companies go through when establishing themselves in a competitive market. We made a strategic decision to only work with brands we totally believe, and from the very first time, we tried EatFirst we were hooked. We are sure that this will be the start of a really successful relationship’.
Peter Tomlinson, Senior Marketing Manager from EatFirst comments: ‘Our goal is to create ‘the very best meal experience possible’ by turning the traditional takeaway model on its head and delivering incredible meals to our customers. We don’t have a physical restaurant so our campaigns need to bring our food to life through video and lifestyle content. Having trialed different formats, we were blown away by the success of online test campaigns featuring a mix of UGC and brand creatives from Clerkenwell Bros.’
EatFirst was founded by former Goldman Sachs trader Rahul Parekh in 2014 and current supplier partnerships include Covent Garden Vegetable Market, Cannon & Cannon and Flock & Herd, as well as strategic partnerships with Seamless and now Amazon Restaurants, alongside its own mobile apps, Apple TV and eatfirst.com direct channels.
The Clerkenwell Brothers was formed by Faraz Aghaei, Nick and Cass Horowitz in June 2016. The creative agency and production house specialises in digital content. Since launching five months ago they have worked on projects for RedBull, BBC1, Aircharge, and EatFirst.