Global Electric Toothbrush Sales Market 2016 – Philips Sonicare, Panasonic, Omron Healthcare, Wellness, Smilex
To begin with, the report defines the Electric Toothbrush market and segments it based on the most important dynamics, such as applications, geographical/regional markets, and competitive scenario. Furthermore Electric Toothbrush market report provides detail analysis, forecast, Size, share, outlook, current trends, market demand, market growth. Macroeconomic and microeconomic factors environments that currently prevail and also those that are projected to emerge are covered in this report.
An electric toothbrush is a toothbrush that makes rapid, automatic bristle motions, either back-and-forth oscillation or rotation-oscillation (where the brush head alternates clockwise and counterclockwise rotation), in order to clean teeth.
Electric toothbrush posted a global volume CAGR of 4% from 2009-2014. Western Europe accounted for 79% of global absolute volume growth, led by France, Germany and Italy. There are a few reasons why developed markets are driving growth: Affordability among high disposable incomes consumers, preference for premium dental care, and the concerted efforts of manufacturers in launching products utilising advanced technology. Having said that, consumers in emerging markets with rising disposable incomes – notably China, Mexico and Russia – are also expected to drive growth of electric toothbrushes over the next five years.
According to Euromonitor International’s data on consumer appliances, the global unit price of toothbrush is around US$55 per unit in 2014, compared to just US$1-2 for manual. The price of electric toothbrush replacement heads is also high (US$10). Since dentists typically advise patients to change toothbrushes every three months for better cleaning, consumers need to spend at least US$40 per year to maintain the usage of electric toothbrushes. In contrast, consumers who use manual toothbrush will spend at most US$4-8 per year.
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This research report analyzes this market on the basis of its market segments, major geographies, and current market trends. Geographies analyzed under this research report include:
The Major players reported in the market include:
Oral-B(P & G)
Wellness Oral Care
Product Segment Analysis:
Application Segment Analysis:
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