OLED Displays Market – Trends and Forecast 2012-2018

The global OLED displays market is expected to grow at a healthy CAGR of more than 30% during the period from 2012 to 2018, with Asia Pacific and Europe being two large contributors to the market growth. The global OLED displays market was valued at USD 3.8 billion in 2011. Despite the approaching saturation in North American and European markets for LED and LCD products, development of OLED display technology has created new opportunities and is expected to sustain the growing trends.

The report analyzes the global OLED displays market based on major technology types namely — Passive Matrix OLEDs (PMOLED) and Active Matrix OLEDs (AMOLED). AMOLED holds majority of the market share as most smartphones manufactured these days include AMOLED displays. It is estimated that more than 70% of the total growth in the OLED displays market during 2012–2018 will be contributed by AMOLED alone, which makes it a lucrative segment to invest in.

Europe is the fastest growing region among all the geographic regions namely North America, Europe, Asia Pacific and Rest of the World (RoW), whereas Asia Pacific held the largest market share as of 2011, and is expected to retain its leading position with more than 90% share in 2018. Europe and North America hold immense opportunities since these regions are the largest consumers of smartphones, tablet PCs, and TVs that use OLED display technology.

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Globally, the OLED displays market growth is supported by many social, economic and demographic factors such as rising demand for OLED TVs and increasing demand for environment friendly products. Ever-increasing OLED applications in mobile phones and signage will also act as a driver for the global OLED displays market.

Some factors inhibiting the growth of the market are average penetration rate of the technology and declining prices of competing technologies such as LCD and LED. High manufacturing costs will also hinder the growth of this market. On the other hand reduction in the prices of OLED TVs will serve as an opportunity for the global OLED displays market.

Leading players in the global OLED displays industry include renowned names such as Samsung, TDK, WiseChip, Visionox, Pioneer, Sony Corporation, LG Display and AU Optronics. Samsung is the global leader with around 70% market share followed by Visionox. Samsung supplies OLED displays to Apple for its next generation iPhones and also for Apple’s tablet PCs. Apple being the leading player in the global tablet PCs market is strongly responsible for the leading position of Samsung in the global OLED displays market.

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