Tea Market in China

Tea drinks kiosks and street stalls developed rapidly in 2016 led by Coco and Happy Lemon. These outlets offer fresh milk tea and tea drinks, which consumers consider more convenient and with greater flavour options. Furthermore, online beverage delivery apps emerged in the review period, which are particularly popular among young adults. These apps not only provide online ordering and door-to-door delivery but also discounts for drinks to attract more consumers.

Tea in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;

Table of Contents

Competitive Landscape
Category Data
Strategic Direction
Key Facts
Coffee Wave Supports Hot Drinks
Nestlé (china) Ltd Leads Hot Drinks in 2016
Premiumisation Introduces New Products
Steady Performance Expected in the Forecast Period
Key Trends and Developments
Increase in Health-oriented Consumer Base Has Positive Effect on Hot Drinks
Consumers Prefer Convenience of Alternative Drinks
Social Media Becomes the Ideal Way To Reach Consumers of Hot Drinks
Market Data

Related Reports: Food & Beverages Market Report

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