Mintel’s Latest Study on China Mobile Phones Market Highlights Key pointers to attain Positive Growth through 2021

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Albany, New York, March 21, 2017: The Chinese market of mobile phones is the focus of a new report of Mintel’s study that has been broadcasted to the report offerings of Market Research Hub (MRH). This study is titled as “Mobile Phones– China- February 2017” and provides a clear understanding of the market by highlighting its current status, developing trends and future opportunities. Since many years, China offers the very best handsets on the market for cut down prices, while a strong labor force ensures the development trends of the Chinese mobile phones will continue to evolve.

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According to this study, the country has taken huge steps to become the premier mobile manufacturer in the world, with most of the best android and Apple phones built there. Due to these factors, it is clear that the Chinese mobile industry looks set to continue its dominance. But from past few years, the researchers have studied that market has attained a slow growth rate, which is assessed by the volume sales of mobile phones in China during the period 2011 to 2021. It is mainly due to the availability and demand for 4G and 5G mobile handsets. In 2016, 4G devices make 96% of total mobile phone volume, but no longer a key growth driver, as the 5G handsets continued to evolve. On the other hand, ‘premiumisation’ drives market value growth.

Many components of a mobile phone are built in China and the country has become a place where all types of phones are used, and new phones are tested. China is the chief manufacturer of all types of mobile, including traditional handsets and smartphones covering 2G, 3G and 4G and other mobile phone handsets. The European and American buyers are the target audience for the Chinese mobile phone. Their income ranks and standard of living means that they are able to afford the gadgets that are made in China. Currently, in the overflowing mobile phone market, replacement purchase is the major driver as consumers show the potential to trade up.

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This report includes both non-smartphones and smartphones analysis including its volume sales and shares during the period of 2011 to 2016. The analysis focuses mainly on smartphones which is the leading segment. In terms of market share, Huawei is the biggest winner in 2016, followed by OPPO and Vivo, while Xiaomi, Apple and Samsung lost share. Considering the fact that consumers are paying attention to the more innovative features on their phones, brands should focus on offering outstanding premium phones and also pay attention to develop offline retail channels to win in lower tier markets. Moreover, it has been analyzed that, both online and offline channels are important, but play different roles in the marketing.

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