Advertising Global Group of Eight (G8) Industry Guide 2017

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The G8 Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.


Essential resource for top-line data and analysis covering the G8 advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends and leading companies.

Key Highlights

– The G8 countries contributed $60,003.8 million in 2016 to the global advertising industry, with a compound annual growth rate (CAGR) of 1.8% between 2012 and 2016. The G8 countries are expected to reach a value of $72,217.4 million in 2021, with a CAGR of 3.8% over the 2016-21 period.

– Among the G8 nations, the US is the leading country in the advertising industry, with market revenues of $40,630.0 million in 2016. This was followed by Japan and the UK, with a value of $6,668.2 and $4,144.4 million, respectively.

– The US is expected to lead the advertising industry in the G8 nations with a value of $50,482.4 million in 2016, followed by Japan and the UK with expected values of $7,047.0 and $5,403.1 million, respectively.


– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the G8 advertising market

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the G8 advertising market

– Leading company profiles reveal details of key advertising market players G8 operations and financial performance

– Add weight to presentations and pitches by understanding the future growth prospects of the G8 advertising market with five year forecasts

– Compares data from the US, Canada, Germany, France, UK, Italy, Russia and Japan, alongside individual chapters on each country

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Reasons to buy

– What was the size of the G8 advertising market by value in 2016?

– What will be the size of the G8 advertising market in 2021?

– What factors are affecting the strength of competition in the G8 advertising market?

– How has the market performed over the last five years?

– What are the main segments that make up the G8 advertising market?

Table of Contents


What is this report about?

Who is the target reader?

How to use this report


Group of Eight (G) Advertising

Industry Outlook

Advertising in Canada

Market Overview

Market Data

Market Segmentation

Market outlook

Five forces analysis

Macroeconomic indicators

Advertising in France

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