Market Insight : Location Based Services Market in Africa Grow at a CAGR of 49.39% by Revenue During the Forecast Period 2017-2020

ResearchMoz presents professional and in-depth study of “LBS Market in Africa 2016-2020”.

LBS use the location of a mobile device to provide information through a mobile network. GPS delivers location information anywhere around the globe for outdoor environments. For indoor environments, technologies such as Wi-Fi, wireless local area network (WLAN) modems, radio frequency identification (RFID) tags, ultrasound, infrared, and Bluetooth low energy (BLE) provide information.

Technavios analysts forecast the location-based services market in Africa to grow at a CAGR of 49.39% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the location-based services market in Africa for 2016-2020. To calculate the market size, the report considers revenue generated from the annual sales of the following:

LBS applications, software, and digital maps

LBS map, mobile LBS, and LBS solution segments

In the LBS map segment, the report considers the revenue generated from the following:

Map licenses

Map solutions offered by map providers

Public sector and enterprise applications that use maps

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In the mobile LBS segment, the report considers the revenue generated from the following:

LBS applications in global positioning system (GPS)-enabled devices such as smartphones, tablets, and feature phones

Sale and licensing of mobile LBS platforms and application program interfaces (API)

Mobile LBS such as mobile location-based search, navigation, advertising, social networking, games, infotainment, weather alerts and forecasts, real estate, and emergency support

In the LBS solutions segment, the report considers the revenue generated from the following:

LBS applications used in in-dash devices, portable navigation devices (PND), and handheld LBS devices

Mobile applications and services used by individual users for outdoor and fitness-related activities

LBS applications used in the government organizations segment (including disaster recovery and emergency services, public transport tracking, and traffic management)

LBS applications used in the enterprise users segment, including the automotive, fleet management, telecom, retail, consumer durables, oil and natural gas, aviation, marine, and healthcare domains, as well as small and medium-sized enterprises (SME)

However, the report does not consider the annual sales of smartphones, tablets, or feature phones used by enterprise or government users.

Technavio’s report, Location-Based Services (LBS) Market in Africa 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors



MTN Group



Other prominent vendors

Airtel Africa

Asset Telematics

Astrata Group

Cellfind (Blue Label Telecoms)







Ruckus Wireless


TeleCommunication Systems





Market driver

Indoor LBS applications for public safety and emergency support

For a full, detailed list, view our report

Market challenge

Lack of accuracy and reliability of navigation information

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Market trend

Increased use of 3D platforms

For a full, detailed list, view our report

Key questions answered in this report

What will the market size be in 2020 and what will the growth rate be?

What are the key market trends?

What is driving this market?

What are the challenges to market growth?

Who are the key vendors in this market space?

What are the market opportunities and threats faced by the key vendors?

What are the strengths and weaknesses of the key vendors?

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