Global Market Study: Calbee Frugra – The leading granola brand contributing to Japans rapid breakfast cereal market growth

“The Latest Research Report Success Case Study: Calbee Frugra – The leading granola brand contributing to Japans rapid breakfast cereal market growth provides information on pricing, market analysis, shares, forecast, and company profiles for key industry participants. –”

About Calbee Frugra Market

“Success Case Study: Calbee Frugra” is part of GlobalData’s Successes and Failures research. It examines the details of and reasons behind Calbee Frugra fruit granola’s success in Japan’s breakfast cereal market. It delivers the critical “what?”, “why?”, and “so what?” analysis to teach you crucial lessons that increase your chances of launching successful products.

Japan’s overall breakfast market is huge, considered to be worth JPY17tn. Calbee’s success, alongside the granola boom among Japanese consumers, has raised Japan’s breakfast cereal sales from JPY25.5bn to JPY53.7bn between 2010 and 2015. Sales of granola in 2015 were JPY36.9bn, showing that it dominates Japan’s breakfast cereal market. However, considering the size of Japan’s breakfast market, breakfast cereals still have space to grow.

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– Calbee Frugra is the best-selling cereal brand in Japan, and its sales have continually grown to reach JPY22,337m, giving Calbee 34.5% of Japan’s breakfast cereal market share in fiscal year 2016.

– Calbee has positioned Calbee Frugra as a companion to other dishes, hoping to get consumers to see applications beyond bowls of cereal.

– Granola is seen as a fashionable breakfast food in Japan, fitting in with new and trendy consumer lifestyles.

– Developing breakfast cereal influenced by Western culture to meet local sensory preferences generates opportunities.

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Summary: Calbee Frugra




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