Global Carbonated Beverages Market: Growing Expenditure Power to Leverage Sales, finds TMR

The business strategies of the companies operating in the global carbonated beverages market are likely to be highly influenced by the rising concerns regarding the health of consumers across the globe, states Transparency Market Research (TMR) in a research report. The market intelligence report is titled, “Carbonated Beverages Market – Global Industry Analysis, Size, Share, Trends, Growth, and Forecast 2016 – 2024.”

Presently, the global market for carbonated beverages has undergone numerous changes and in the coming years, the scenario is likely to stay dynamic and unpredictable. The growing young population base, mainly in emerging countries along with the increasing purchasing power of consumers are expected to boost the demand for carbonated beverages in the coming years. Other than this, the rising demand for processed beverages and foods in BRICS countries is further anticipated to supplement the growth of the global carbonated beverages market in the years to come.

Manufacturers across the globe have been compelled to change their business strategies owing to the shifting concerns of consumers over health related issues. Recently, the leading manufacturers are laying their focus on delivering low sugar, low calorie, and different diet varieties of carbonated beverages. Coupled with this, the producers are also putting effort to revamp their product lines for including naturally formulated products in their portfolio range. At present, cola, lemon, and orange are the most prominent flavors among consumers across the globe. Nevertheless, the current trends signal a modification in the preferences of consumer towards innovative and novel flavors. This has resulted in the onset of new products based on fusion of different flavors, superfruits, and tropical fruits for enhancing the quality of the carbonated beverages.

Region-wise, the global carbonated beverages market has been classified to into the Middle East and Africa, Latin America, Europe, North America, and Asia Pacific. The top positions are being held by North America and Europe owing to the enormously growing demand for food and beverages in these regions. However, due to maturation of the market in these regions, there are likely to be limited growth opportunities in the future. Alternatively, Asia Pacific is prospective to exhibit a sudden growth in the valuation of the carbonated beverages market in the coming years owing to flexible regulations and the dramatic increase in the expenditure power of consumers in countries such as Japan, South Korea, China, and India.

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The global carbonated beverages market is highly fragmented with the presence of leading companies such as F&N Foods, Coca Cola, PepsiCo., Parle Agro, Dr. Pepper Snapple, National Beverage, and Lotte Chilsung Beverage, among others.

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