At A CAGR Of 11.22%, Global Internet Advertisement Market Will Expand During The Forecast Period 2016 – 2020

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The internet advertisement market serves a huge global audience as the advertisers deliver promotional materials through smartphones, gaming consoles, laptops, and tablets. During the period 2001-2015, the global advertisement spending has shifted from a high cost and relatively low-visibility media such as TV channels and newspapers toward a low cost and higher visibility digital media such as the internet. The faster growth of broadband connectivity in both developed and developing countries is helping the market growth. Other factors leading to the growth of the market are consumer-targeting capabilities and sophisticated measurement techniques. With the availability of big data and online customer analyzing algorithms, advertisers are able to target their consumers easily. Also this gives the data about the reach of the advertisement, the number of target consumers reached by the advertisers.

Technavios analysts forecast the global internet advertisement market to grow at a CAGR of 11.22% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global internet advertisement market for 2016-2020. For the purpose of calculating the market size, the report considers the revenue generated from different types of internet ads and by different region in the internet advertisement market.

The market is divided into the following segments based on geography:
Americas
APAC
EMEA

Technavio’s report, Global Internet Advertisement Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
Facebook
Google
LinkedIn
Microsoft
One by AOL
Twitter
Yahoo

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Other prominent vendors
AdMob
Adobe Systems
Amobee
AppNexus
Baidu
Chartboost
Convertro
Criteo
Drriens Media Exchange
Deutsche Telekom
IAC
InMobi
Matomy Media
Millennial Media
Mobile Network Group
MobPartner
MoPub
News Corp
Opera Software
Oracle
Pinterest
RevMob Mobile Ad Network
Rubicon Project
Sohu
StickyADS.tv
Tapjoy
TobeMogul
Tumblr

Market driver
Higher brand recalling capability
For a full, detailed list, view our report

Market challenge

Intense competition and varying consumer interests
For a full, detailed list, view our report

Market trend

Increased use of social media for advertisement
For a full, detailed list, view our report

Key questions answered in this report
What will the market size be in 2020 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

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