Latest Mobile Health App Market Analysis, Size, Regional Outlook, Share, Trend, Growth, Analysis and Forecast Report 2017 – Acute Market Reports

Product Synopsis

This report is the 3rd edition published annually since 2010.

This report concentrates on the mobile applications healthcare market. The report’s objective is to give a comprehensive overview of the market and enable readers to gain a deep understanding of its current status, its driving factors and its future developments. The report will provide companies from all industries with insights into the market.The report gives a detailed description of the current market status (2010-2012). It analysis market trends, explains mHealth app categories & best practise apps and provides market forecasts.until 2017.

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The report also provides first hand insights of more than 1.000 mHealth app publishers on business potentials of mHealth app categories, chronic deseases best suited for mobile services, platform strategies, business models, most promissing private and HCPs target groups and much more.

In summary the report offers:

  • Key trends and drivers of the mHealth market
  • Market forecasts until 2017 per revenue source
  • Top 10 mHealth app download numbers per platform and country
  • App strategies and insights from 1.000+ mHealth app publishers ( 3 years survey)
  • Detailed explanation of 14 mHealth app categories
  • Monitoring of 62 mHealth app stores
  • Including 20 best practices examples and guidelines
  • 110 pages full of facts on the mHealth market
  • Graphic package including 60 graphics and tables for easy “copy & past” into your presentation
  • Key facts and figures on the mobile app market

The report comes (company license) with a graphical package (PowerPoint) of 60 graphics and tables illustrating the major facts and trends on the mHealth app market.The report is one of the leading publications in the mHealth market. Companies that have purchased previous editions of the report includes: Agfa Healthcare, DTAG, Fresenius, Fujitso, GE Healthcare, LG, Nokia, Novartis, Pfizer, Qualcomm, Roche, Roland Berger, Sanofi Aventis and many more.See the preview for the Table of Contents providing details of the content included within the report.Various package options are available, allowing you to select the content that is relevant to your own particular strategy and objectives. The full report is 116 pages long and contains 60 figures and 8 tables.

The market for mHealth applications has passed the initial trial phase and entered the commercialization phase of the market. This phase can be characterized by a massive increase of offered solutions, the creation of new business models and the concentration on private, health-interested people, patients and corporations as major target groups.Missing regulations is seen as one of the major barriers for the mHealth market to enter the next market phase: the integrated phase. In this phase, mHealth applications will become an integrated part of doctors’ treatment plans and health insurers will become the main payer, especially for the more advanced mHealth solutions (2nd generation mHealth applications).
Currently more than 97.000 mHealth applications are listed on 62 full catalogue app stores. The majority of these applications are general health and fitness apps that both facilitate the tracking of health parameters by private users, and provide users with basic health and fitness related information as well as guidance.
The general sophistication of today’s mHealth applications is low to medium, and many of the mHealth categorized applications provide a limited benefit for patients, doctors and health interested smartphone users. Nevertheless, advanced solutions do exist. Twenty such solutions are described and examined later in the report.
Successful mHealth applications have managed to generate millions of free and hundred thousands of paid downloads. There are significant differences in download numbers between countries (US, UK, Germany, Japan and Brazil are analyzed in the report), platforms (Android and Apple) and devices (smartphones and tablets).

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1 PREFACE 4
2 MANAGEMENT SUMMARY 5
3 THE EVOLUTION OF THE MHEALTH MARKET 7
3.1 THE PROMISED BENEFITS OF MHEALTH APPLICATIONS 8
3.1.1 The promise of improved patient outcomes 8
3.1.2 The promise of reduced health care costs 9
3.2 WHAT INITIATED THE MHEALTH APPLICATION MARKET 12
3.3 THE THREE PHASES OF MHEALTH MARKET DEVELOPMENT 14
3.3.1 The trial phase 15
3.3.2 Commercialization phase 17
3.3.3 Integration phase 19
4 THE SMARTPHONE APPLICATION MARKET PHENOMENA 24
4.1 THE INCREASING NUMBER OF APPLICATIONS AND APP STORES 24
4.2 THE GROWTH OF SMARTPHONE SHIPMENTS AND MOBILE PLATFORMS 28
4.3 THE DECLINE IN APPLICATION PRICES ON MOBILE PLATFORMS AND APP STORES 30
4.4 MARKET SHARES AND GROWTH OF APPLICATION MARKET REVENUE 31
5 STATUS OF THE MOBILE HEALTH APPLICATION MARKET. THE INITIAL YEARS 2010-2012 34
5.1 MHEALTH FACTS AND FIGURES 2010-2012 35
5.1.1 Growth of mHealth application numbers and proliferation into today’s app stores 35
5.1.2 mHealth business model changes and price decline 2010-2012 39
5.2 DOWNLOADS FOR TOP 10 MHEALTH APPLICATIONS PUBLISHERS 43
(USA, UK, JAPAN, BRAZIL, GERMANY) 43
5.2.1 Top 10 mHealth app download number on the Apple App Store 43
5.2.2 Top 10 mHealth app download number on the Google Play Store (Android) 45
5.3 MHEALTH APPLICATION PUBLISHER STRATEGIES 2010-2012 46
5.3.1 Business potential 46
5.3.2 Main Target Groups and distribution channels 51
6 THE MHEALTH APPLICATION CATEGORIES 57
6.1 GENERAL HEALTHCARE AND FITNESS 61
6.1.1 Fitness & nutrition 61
6.1.2 Health tracking tools 64
6.1.3 Managing medical conditions 65
6.1.4 Medical compliance 67
6.1.5 Wellness (traditional and corporate) 69
6.2 MEDICAL INFORMATION 72
6.2.1 Reference 72
6.2.2 Diagnostic Tools 74
6.2.3 Continuing Medical Education (CME) 76
6.2.4 Alerts and Awareness 78
6.3 REMOTE MONITORING, COLLABORATION, AND CONSULTATION 79

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