Bartercard Recommends Four Digital Marketing Terms Every SME Should Know

As Bartercard understand it, due to its complexity, the digital marketing space can be difficult to navigate for seasoned traditional marketers, let alone small business owners. To make matters more confusing, the digital landscape is constantly changing and there seems to be a never-ending and growing list of service providers, all claiming to be ‘the best’ in their respective fields. This combination makes it difficult and potentially dangerous for small businesses owners to choose the right service and provider without the appropriate guidance or education.

To help you wrap your head around the digital marketing space, Bartercard offer an outline of the four main services available and the potential pros and cons of each.

SEO (Search Engine Optimisation) is the process of improving your website’s search visibility within search engines such as Google or Bing. In other words, improving your website’s ranking. SEO is perhaps the most effective method of boosting your website’s traffic or visits if done properly. It involves improving the ‘authority’ that your website has within search engines by having other websites linking to it, and containing unique and original quality content.

Google AdWords is a product provided by Google where you pay-per-click (PPC) in order to be ranked within the ads section of the search engine. The price you pay-per-click is based on the keywords you target (e.g ‘home builders’) and it works on a bidding system. This means that the more competition there is for bids on a particular keyword, the higher the price. This can be an effective method depending on your business and industry and generally, businesses with higher value products or services have better success.

Social Media marketing is a powerful tool to reach your specific target audience. It combines a mix of direct and indirect marketing though, which is something that AdWords or SEO cannot do, assisting to build brand equity.

Retargeting or remarketing is the process of re-advertising to people who have already visited your website. It’s likely you have been retargeted yourself at some stage and have been served an ad for a website you have visited recently. This is a highly effective and generally inexpensive way of ensuring you get the most out of your website visitors.

Bartercard is committed to helping New Zealand businesses grow and achieve financial success by facilitating a trade exchange network that offers dynamic and effective ways of conducting business, and they are always on the lookout for ways to help SMEs, so to find out more please go to .

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