Global Fortified Energy Bar Market: Industry Analysis, Share, Growth, Trends and Forecast 2023

Market Research Future adds new report of “Global Fortified Energy Bar Market Research Report- Forecast till 2023” it contains Company information, geographical data and Table of Content

Market Synopsis of fortified energy bar:

Market Scenario:

Energy bars are considered to be as supplemented bars which contain high quality cereal, dry fruits and other fruits. It targets people who need quick energy such as athletes in marathon, triathlon and others. Fortified foods are the products in which minerals and vitamins are added as they were no originally on the food. Fortified energy bar provides various types nutrients including protein, fat, carbohydrates, and others. Due to increasing health consciousness in people in both developed and developing economies, the demand for organic energy bars is increasing.

The global fortified energy bar market is anticipated to be driven by the increasing awareness of nutrients such as proteins, fat, carbohydrates and others. Also, sports nutrition industry is expected to play a significant role in the growth of fortified energy bar market during the forecast period. Additionally, the advancement in product development coupled with the technological advancements is considered to be one of the significant reasons for the increasing growth of fortified energy bar market during the review period of 2017-2023. Due to busy lifestyles, consumers are looking for convenient food products which fulfil the nutrient requirement of the body. This will, in turn, escalate the sales of fortified energy bar in the upcoming decade.

Key Findings:

  • Changing consumption pattern & urbanization has spurred the growth of fortified energy bar market
  • Highest market growth is in North America followed by Europe

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Market Segments:

Fortified Energy bar market has been segmented on the basis of ingredients type such as proteins, fat, carbohydrates, and others. Fortified energy bar dominates the market, because of its enrichment in various nutrients.

  • On the basis of Certifications, the market is segmented into either 95% certified or 100% certified.
  • On the basis of Nutrients, this market is segmented into proteins, fat, carbohydrate
  • On the basis of Distribution Channel, this market is segmented into store based such as hyper and super markets, specialist retailers, convenience stores

Study objectives of fortified energy bar market:

  • Deep dive study of the market segments and sub-segments
  • To estimate and forecast market size by product type, formulation, functionality, nutrients and region
  • To analyze the key driving forces influencing the market
  • Region level market analysis and market projections for North America, Europe, Asia, and Rest of the World (RoW) and their countries
  • Value Chain Analysis & Supply Chain Analysis
  • Company profiling of major players in the market
  • Competitive strategy analysis, mapping of key stakeholders in the market
  • Analysis of historical market trends, and technologies, and current government regulatory requirements

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Key Players:

The key players profiled in the fortified energy bar market are as

  • Clif Bar & Company (U.S.)
  • General Mills Inc. (U.S.)
  • Kellogg Company (U.S.)
  • Atkins Nutritionals, Inc. (U.S.)
  • Quest Nutrition LLC (U.S.)
  • McKee Foods Corporation (U.S.)
  • Quaker Oats Company (U.S.)

Intended Audience:

  • Fortified energy bar manufacturers
  • Retailers, wholesalers
  • E-commerce companies
  • Traders, importers and exporters

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Regional Analysis:

Global fortified energy bar market is segmented into North America, Europe, Asia Pacific, and Rest of the World (RoW). Among these, North America is estimated to retain its dominance throughout the forecast period of 2017-2023 followed by Europe. This is attributed to the increasing awareness of the healthy food habits and increasing disposable income of consumers. Also, new flavors and various innovative products are introduced by key players in the North American region which is playing a major role to upsurge the sales of fortified energy bar in the recent time. However, Asia Pacific region is estimated to witness a maximum growth in the global fortified energy bar market during the forecast period of 2017-2023. 

The fortified energy bar market is segmented under the following regions mentioned below:

North America

  • US
  • Canada
  • Mexico


  • Germany
  • France
  • Italy
  • Spain
  • UK
  • Rest of Europe


  • China
  • India
  • Japan
  • Thailand
  • Rest of Asia Pacific

Rest of the world

  • Latin America
  • Middle East

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