Insurance Company Profile: Vitality Size, Share, Growth, Analysis, Trends and Forecast

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“The Report Insurance Company Profile: Vitality provides information on pricing, market analysis, shares, forecast, and company profiles for key industry participants. –”

“Insurance Company Profile: Vitality”, company profile provides a comprehensive review of Vitality and its UK business. This includes its structure, its performance in both the commercial and personal lines markets, as well as its marketing and distribution strategy.

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Owned by Discovery Holdings, Vitality is a health and life insurer that has approached the UK market in an innovative way by utilizing wearable tech to offer policies to those consumers adopting a healthy lifestyle. Launched in 2015, the Vitality brands offer rewards to customers for meeting their individual health goals. This profile explores Vitalitys approach and offers a review of the company, its business structure and strategy, its financial performance, and a SWOT analysis.

Key Questions Answered

– What are Vitalitys key differentiators?

– What are Vitalitys strengths and weaknesses?

– What opportunities and challenges does the company face going forward?

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– Discovery joined the UK market in 2007, in a joint venture with PruHealth and PruProject. In 2015 Discovery bought 100% of the shares and became VitalityHealth and VitalityLife. Collectively, VitalityHealth and VitalityLife cover close to 1 million lives.

– Vitalitys success in using wearable technology to create sophisticated pricing structures based on a policy holders wellbeing is likely to pave the way for much greater use of wearable technology in the health insurance industry.

Reasons to buy

– Learn about Vitalitys organizational structure and its core business segments.

– Gain insight into the strengths, weaknesses, opportunities, and threats Vitality faces going forward.

– Understand the group’s strategy.

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Table of Contents


Discovery Holdings: A Global Overview

Corporate Structure

Historic Milestones

What does Discovery do today?

Vitality Life

Vitality Health


Vitality Rewards



Advertising Expenditure

Future Strategy



Vitality Health

SWOT Analysis






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