Europe Baby Drinks Market Driven by Rising Awareness among Parents about the Variety of Baby Juices

Baby drinks market in Europe is estimated to be affected by various patterns of demand in the different countries of Europe. Changes in lifestyle and high nutrition content of infant formula are the main reasons for consumer preference towards infant formula. In addition to that, increase in number of working mothers have increased the demand for infant formula as they do not have enough time to breast feed their babies. Major factors responsible for the growth of infant formula includes busy lifestyles, high nutrition content and infant formula as a substitute for breast milk in the major countries of Europe. Major countries include U.K, France, Germany, Italy, Sweden and Spain among others. The distribution channel of baby juice is not so well established as infant formula with low penetration rate. Moreover high sugar content of baby juice makes it a less preferable option.

Baby drinks include infant formula and baby juices. While infant formula is prepared from dried milk, baby juices are made up of fruit juices especially for babies up to three years of age. Infant formula contains all the vital nutrients required for a baby’s growth and complements breast milk. Water is added to the dry milk for rehydration purpose.

The report states that the rise in the number of working mothers has boosted the demand for baby drinks in Europe. Recommendations from doctors regarding the usage of infant formula as a complementary food for babies have further augmented the growth of the Europe baby drinks market. However, the high sugar content in the baby drinks might have adverse effect on baby’s health, which is a key factor hampering the demand for baby drinks.

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In terms of product types, the report segments the Europe baby drinks market into infant formula and baby juice. The baby juice segment has been further divided into ready-to-drink baby juice and concentrated baby juice. In 2014, the infant formula segment dominated the overall market in terms of revenue and demand. During the forecast horizon, the segment is expected to sustain its leading position in the market owing to recommendations by pediatricians.

Infant formula is considered as the most ideal alternative for breast milk and has a high nutritional value. The baby juice segment has been growing majorly due to the increased demand for ready-to-drink baby juices. However, the baby juice segment is facing a couple of restraints such as weaker distribution channels. The ready-to-drink baby juices contain a high amount of sugar, which makes them a less preferred choice among parents.

The report studies the Europe baby drinks market across the U.K., Germany, Spain, Italy, France, Sweden, and Rest of the Europe. In terms of revenue, France led the overall market in 2014. Busy lifestyle of parents, favorable government policies, and growing acceptance of infant formula are the primary factors driving the growth of the market in France. During the forecast period, the country is anticipated to continue as the leading market for baby drinks. In 2014, France held 18.50% of the overall market while the U.K. accounted for 16.30% of the market. The U.K. and Spain are expected to contribute significantly towards the growth of the Europe baby drinks market in the coming years.

Some of the major vendors operating in the market profiled in the report are Mead Johnson Nutrition Company, H.J. Heinz Company, HiPP GmbH & Co. Vertrieb KG, Nestle S.A., and Danone.

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