Automotive Haptic Accelerator Pedal Market : Recent Industry Developments And Growth Strategies Adopted By Players

Haptic communication essentially regenerates the feeling of touch by virtue of applying forces, motions, or vibrations to the user. The technology is gaining momentum in the automobile industry over the recent past, especially in the areas of infotainment and safety. The haptic accelerator pedal is an application area of hepatic communication technology. In this technology sensors are there in the gas pedal of the vehicle. These can determine the exact amount of force needed and specifies the driver if surplus pressure is applied. This technology is an emerging technology and has proved to be influential for increasing the fuel efficiency as well.

Additionally, haptic gas pedal technology increases the safety of the driver as it introduces vibration or counterforce in the gas pedal. By embedding hepatic sensors in an accelerator pedal, it is perceived to be the next step in the establishment of driver-controlled fuel efficiency. By the help of this technology, the driver and the vehicle can work in tandem so that less fuel is used.

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The global automotive haptic accelerator pedal market is likely to experience a double digit growth during the forecast period. Over speeding is one of the main causes for road fatalities. The use of haptic accelerators assist drivers to curb unnecessary speed, thereby curtailing road accidents. The United Nations’ Agenda for Sustainable Development set a target to decrease the number of injuries and deaths from road traffic by fifty percent by the year 2020.

If automotive haptic accelerator is integrated with efficient ADAS systems including anti-collision systems, they will have the ability to curb road accidents by limiting vehicle speeds. This will, in turn, boost the growth of the automotive haptic accelerator pedal market during 2016 to 2025.

In the present era, there has been a rise in infotainment system complexities. This has led the OEMs to simplify the same and reduce driver distractions. Infotainment systems are being upgraded. These upgrades are meant to keep the driver’s attention off the infotainment console thereby reducing the glance time. The implementation of haptic technologies in the infotainment electronic devices would be able to return suitable feedback to the driver by the means of vibrations. Companies such as Bosch and Continental have introduced their user interfaces and advanced infotainment products that use haptic feedback mechanisms.

Moreover, miniaturizations in electronics will lead to the demand of smaller sized haptic technology systems. The haptic feedback technology units are constantly becoming compact. This extension in the application areas as well as amalgamation of hepatic systems in tandem with the infotainment systems are likely to increase the global demand for automotive haptic accelerator pedal during the forecast period.

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The global automotive haptic accelerator pedal market can be segmented by end-user and region. In terms of end-user, the global market can be segregated into OEMs and aftermarket.

The OEMs are likely to capture a major share of the market in the coming years. Increasing vehicle production and rising demand from OEMs is anticipated to fuel the expansion of the segment during the forecast period. In terms of geography, the global automotive hepatic accelerator pedal market can be segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Europe is likely to dominate the global market due to increasing demand for luxury cars in the region, progress in the economic conditions, and presence of a large number of OEMS in the region.

Some of the major companies operating in the global automotive haptic accelerator pedal market are CTS, Bosch, Continental, Hella, Mercedes-Benz, Jaguar, and Nissan.

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