Global Market Study on Programmatic Advertising Platform: North America Regional Market to Account for a Significant Revenue Share During 2017 – 2025

Persistence Market Research presents a comprehensive report on the global programmatic advertising platform market titled ‘Programmatic Advertising Platform Market: Global Industry Analysis 2012-2016 and Forecast 2017-2025’. The report begins with an elaborate executive summary that lists important market numbers related to the global programmatic advertising platform market such as the market values for the year 2017 and 2025 and the most attractive segment and region in this market. The executive summary also gives a concise list of drivers, restraints and trends in the global programmatic advertising platform market, which are dealt in detail in another exclusive section of this report.

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The executive summary also has a list of prominent players operating in the global programmatic advertising platform market. There is also a concise and yet informative Persistence Market Research analysis on the overall market approach of the leading players operating in the global programmatic advertising platform market and information is also given on the target transaction mode and the target region that are most lucrative in this market. The differentiating strategies of the leading market players is also mentioned in the executive summary.

Also, in another part of the executive summary, the recommendations of Persistence Market Research regarding the important aspects of the programmatic advertising platform market are given. At the end of the executive summary, there is a diagrammatic representation of the various stages of the global programmatic advertising platform market namely the introduction stage, growth stage, maturity stage and stagnancy stage. After the executive summary, there is a section on the market introduction that gives the market definitions of the programmatic advertising platform market and explains terms like real time bidding, private marketplace and automated guaranteed.

Market Taxonomy

By Transaction Mode

  • Real Time Bidding
  • Private Marketplace
  • Automated Guaranteed

By Ad Format

  • Desktop Display
  • Desktop Video
  • Mobile Display
  • Mobile Video

By Enterprise Size

  • SMBs
  • Large Enterprises

By Region

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa

A section of the report focuses on the market overview of the programmatic advertising platform market. This is in the form of global programmatic advertising platform market value in US$ Mn for the period 2017 till 2025. The market overview is also in the form of global programmatic advertising platform market share by transaction mode, by enterprise size, by ad format and by region for the year 2025. The report also highlights the parent market overview of the programmatic advertising platform market, which gives information about the various components of the parent market. The section that follows focuses on the programmatic advertising platform market value chain analysis.

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Subsequent sections of the report contain information about the regional market analysis and forecast of the programmatic advertising platform market for the various assessed regions given in the market taxonomy. These sections also contain a detailed analysis of the market dynamics of the programmatic advertising platform market. This exhaustive section talks about the macro-economic factors that play a part in shaping the global programmatic advertising platform market. Along with this, there is an exhaustive explanation about the drivers, restraints and trends applicable in the programmatic advertising platform market across the specific regions. This is an important subsection of the report as it contains a detailed explanation about the factors that encourage the growth of this market as well as the factors that hamper the growth of this market. Besides this, weightage of impact of the forecast factors is also given in this subsection. After the market dynamics, the regional subsections of this report contain important market information such as programmatic advertising platform market size (US$ Mn) forecast by country, by transaction mode, by ad format and by enterprise size. Towards the end of these sections, a list of regional programmatic advertising platform market participants is mentioned.

An entire section of the report is devoted to the competition landscape of the global programmatic advertising platform market. This competition landscape gives a dashboard view of the key companies operating in the global programmatic advertising platform market. Each of the leading companies is also profiled individually and important information about the company such as company details, company description, product portfolio along with key developments concerning the company and strategic analysis is presented. This competition landscape is the most important section of the report as it imparts a deep understanding of the leading companies operating in the global programmatic advertising platform market and is valuable for new entrants as well as for established market players.

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Research Methodology

Overall market size has been analyzed through historical data, primary responses, and public domain data. Revenue of companies in the programmatic advertising platform market has been benchmarked to ascertain the market size for the base year. Macroeconomic indicators such as GDP and industry growth have been considered to forecast the market size over the assessment period. The historical growth trend of end-use industries, market participants’ performance, as well as the present macro-economic outlook has been taken into consideration for estimating the overall market trend forecast. This data is then validated using the triangulation method and is extensively scrutinized using advanced tools to garner quantitative and qualitative insights into the global programmatic advertising platform market.

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