Tobacco Alternative Gum Market – Industry Evaluation of recent industry developments

Cigarette consumption has become a necessity among the adult population. Some of the key factors inducing the mass towards the consumption of cigarettes are peer pressure, where an individual is drawn towards smoking by another individual. This gradually escalates into chain smoking over time. Part of the population, which majorly comprises of teenagers consider cigarette consumption as a part of being accepted into the bigger crowd. The other part of the population considers cigarette consumption as an emancipation symbol. However, consumption of cigarettes and other forms of tobacco are associated with several adverse effects on human health such as increased incidences of coronary heart diseases, stroke, and increased risk of developing cancer. It is estimated that more than 450,000 deaths in U.S are caused due to cigarette consumption. However, anti-smoking initiatives taken up by the regulatory bodies of different countries has reduced the consumption of cigarettes among the consumers and has paved the way for tobacco alternative gums in the market.

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Tobacco alternative gums have been introduced to the market for consumers who are looking to quit the consumption of tobacco. Recent quitters of tobacco often face withdrawal symptoms which often come in the form of craving for tobacco products such as cigarettes and chewable tobacco. Tobacco alternative gums provide relief from the craving by delivering a stipulated amount of nicotine to the system. The nicotine in these gums is transferred in minimal amounts to ease up the nicotine craving. The human body gradually adjusts to receiving less nicotine over time until the craving goes away completely.

Increasing awareness about health and the adverse effects of tobacco consumption is the key factor driving the tobacco alternative gums market. Increasing awareness among the population, mainly in the developed regions such as Europe and North America. Further, increasing tax rates on cigarettes and regulations regarding smoking in public places are some of the other factors allowing consumers to switch to tobacco alternative gums which in turn are fuelling the demand for the market.

However, the psychology of a part of the population works against such gums due to severe addiction. Increasing prices of cigarettes does not affect the purchasing behavior of this population for cigarettes and due to this the demand for cigarettes remains constant with rise in the price. This however is a major factor restraining the market tobacco alternative gums. Further, cigarettes are widely considered to be a mode for stress relief. The stress relief from smoking comes from the act of taking time to smoke a cigarette and also from the chemical reactions caused from nicotine. This factor highly affects the human psychology due to which they are pulled towards the consumption of cigarettes.

Stringent regulations by the government and awareness campaigns in the under developed countries would ensure stable growth of the tobacco alternative gums market in the future.

Based on nicotine content, the market is classified into 2-mg and 4-mg. 2-mg gums is expected to lead the market throughout the forecast period. Consumer preference for 2-mg gums is higher compared to its 4-mg counterparts. Higher number of people trying to quit smoking is expected to lead this segment during the forecast period.

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Based on distribution channel, the market is classified into pharmacies, convenience stores, supermarkets and hypermarkets and online channels. The market is also classified on the basis of gender into male and female.

Based on region, the market is classified into North America, Europe, Asia Pacific, Middle East and Africa and Latin America. North America and Europe are the front runners for this market due to high awareness about the availability of such products coupled with high awareness about the negatives of cigarette consumption. Asia Pacific however is expected to project the fastest growth during the forecast period owing to rapid adoption of such products among the population.

Major players operating in this market include, Glaxo SmithKline Plc, Novartis International A.G., Johnson & Johnson and various others.

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