Totem Displays Market – Reporting and evaluation of recent industry developments

Global Totem Displays market: Overview

The global market is driven by consumer preferences, which are known to evolve with time. Also, to stay in competition, it is very important to advertise the product, to increase product awareness. Totem displays are a means to attract and influence consumers, adopted for brand advertising. They convey marketing messages and are used to gain an edge over competitors, in crowded areas. The market for totem displays therefore promises a positive outlook. Other factors that contribute to the preference for totem displays are –

Convenience – Totem displays are made from corrugated cardboard, are lightweight, and therefore can easily be moved. They are delivered flat, therefore reduce transit and storage costs

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Customizability – Totem displays are available in a variety of shapes, and therefore help in gaining customer attraction, by leveraging unique designs to increase consumer appeal. They are also available in flexographic and lithographic printing options.

Totem displays are also recyclable, and are easy to assemble. In addition, they find application in almost every industry. In a dynamic market, where often a product can garner more attention if it has a psychological appeal to consumers, totem displays are one of the most cost effective and efficient choices for product marketing.

Global Totem Displays market: Dynamics

The global consumer goods industry has transformed significantly over the past few decades. Much of how the market for a product will grow over the next few years, is determined by the efficiency in its marketing. Manufacturers and companies across the world, adopt various strategies to increase consumer base. Growth of global totem displays market is attributed to various factors, including higher scores in consumer recall tests. Totem displays consist of a major portion of product advertising, worldwide. Totem displays can also be digital. Many surveys found a major portion of the consumer audience to prefer digital totems more convenient than other means of advertising.

Global Totem Displays market: Segmentation

The global totem displays market can be segmented based on varieties in which they have been made available in the market –

On the basis of raw material –

  • Corrugated Cardboard
  • Metal
  • Others

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On the basis of product type –

  • Popup totem display
  • LCD totem display
  • Touch screen
  • Others

Global Totem Displays market: Geographical Outlook

Geographically, the global totem displays market has been segmented in seven regions –

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia Pacific Excluding Japan (APEJ)
  • Middle East & Africa (MEA)
  • Japan

Global Totem Displays market: Key Players

Few of the key players in the global totem displays market are – The Smurfit Kappa Group, Displaypak, and Future Systems Inc

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