Global Electronic Shelf Label Market by Manufacturers, Regions, Type and Application, Forecast to 2021

Electronic Shelf Label, also known by the acronym ESL . It is the latest solution for inventory and price management in the retail sector, based on the use of advanced IT technology. ESL replaces conventional paper price tags attached to the shelves of supermarkets and department stores with, for example, LCDs and electronic paper (E-paper) that show information on product price, sales promotions, etc.

Electronic shelf labels (ESL) are small wireless display systems which can be replaced with traditional paper pricing systems used in almost all the retail stores. ESL links the shelf price to the store’s scanning database directly and has a provision for changing the price of the items remotely. The growing requirement of retailers to automate their product pricing, using a centralized control system which increases accuracy and efficiency of store operation, creating ample growth opportunities for the market in coming years.

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Scope of the Report:

This research report categorizes the global ESL market based on product type, communication platform, component, store type, and region. The report describes the drivers, restraints, opportunities, and challenges with respect to the market. The porter’s five forces analysis has been included in the report with a description of each of its forces and their respective impact on the market.

This report focuses on the Electronic Shelf Label in Global market, especially in North America, Europe and Asia-Pacific, Latin America, Middle East and Africa. This report categorizes the market based on manufacturers, regions, type and application.electronic shelf label
In 2016, most of the ESLs were sold through supermarkets and hypermarkets. The growing requirement to improve customer satisfaction, eliminate expenses, and enable stores to compete in a price-sensitive environment has resulted in an increase in the demand for ESLs. Also, factors like strong product portfolios, high inventory rates, and dynamic pricing policies are also driving the demand for ESLs among supermarkets and hypermarkets.

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