Popped Snacks Market Driven by Increased Westernization of Diet Patterns

Popped snacks holds an essential place under snacks segment owing to its benefits such as low-calorie with high protein content, which is preferred by people with quick snacking habits. Popped snack market is segmented by ingredients, by type, and by geography. The growth of popped snacks is due to changing lifestyle and agile approach toward health have resulted in the increased consumption of snack foods in recent years. Popped snacks are subjected to heat and pressure until they pop. No frying and baking is required hence giving an impression of being healthier snack option.

It is expected that the developing nations of Asia and Latin America will be lucrative markets for popped snacks during the forecast period, whereas Europe is anticipated to lead in the market, followed by North America. Some of the ingredients used for making popped snacks include corn, potato, rice, chickpeas, or a combination of these. Popped snacks are available in different flavors and added ingredients such as multigrain, barbeque, and humus. On the basis of type, the global popped snacks market is segmented into sweet, salty, and mix of salty and sweet. Taste preferences different across different regions in the world. On the basis of distribution channel the market is segmented into retail stores, super/hyper market, and online. Supermarket segment is leading in the market in terms of distribution channel.

Geographically, Europe is expected to be the leading player in popped snack in terms of sales volume followed by North America. Due to increasing health awareness in Asian and Latin –American market the consumption of popped snack is set to show rapid growth as compared to Europe and North America.

Popped snack market can further be segmented on the basis of distribution channel includes super/hyper market, retail stores, online. The popped snacks market is dominated by the super markets, creating a shift of buying power from manufacturer to retailers. Major players like PepsiCo, ConAgra etc. prefers to deliver the product directly to the retailer, and enjoys greater shelf space and last but one direct contact with the end users. Other distribution channel includes whole-sellers, which are prominent but not very beneficial when it comes to snack market. Whole-sellers buys the product from manufacturers and supply it to retailers, adding another level in distribution channel.

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The competitive landscape in the snacking industry is fierce. Major players are introducing new products and categories in popped snacks market very rapidly. Popchips and Walker (PepsiCo.) are the dominant players in the popped snack market. Frito-Lay and Kraft Foods Inc. have long enjoyed hearty market shares in snacks and are diversifying to cater popped snacks market. Other major players are Kettle Foods, Ferrero S.P.A., Kellogs Co., General Mills, Snyder’s-Lance and ConAgra Foods.

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