Phablets and Superphones Market : Applications and Global Markets

Phablets are smartphones with powerful processors of 1 GHz and above and screen size ranging between five inches and seven inches. They combine the features of smartphones and tablet PCs, and are the best choice for consumers who cannot afford both these devices at the same time. Smaller size of phablets as compared to tablet PCs makes it easier for users to carry them wherever they go.

A phablet has all the features of a tablet PC such as touchscreen, mobile operating system, customized apps, integrated camera, and virtual keyboard among others. Superphones feature powerful processor of 1 GHz and above and have screen size ranging between four inches and five inches. Phablets and superphones are becoming rapidly popular due to their larger screen size and improved display quality. The global market for phablets and superphones, in terms of volume sales, is expected to grow at a compounded annual growth rate of 25.8% from 2012 to 2018.

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The trends in the mobile industry are changing continuously. Starting from the brick-sized cell phones in the late eighties, the design of mobile phones has changed significantly with increasing features being incorporated in a single device. Today’s cell phones are far more than just a communication device.

Features such as 3G connectivity, social media, games, music, graphics, and other applications have made mobile phones more popular among the youth. Continuous technological developments in cell phones in terms of processor speed, high resolution displays, and larger batteries have been driving the market.

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Smartphones have screen sizes ranging between 2.8 inches to 3.5 inches. It is fairly difficult to navigate documents, web pages, etc. on such a small screen using touch interface. Increase in web browsing due to 3G and 4G networks and growing media consumption makes larger displays more desirable. Tablets have displays sizes ranging anywhere between seven inches and ten inches. However, it is not feasible to carry a mobile phone as well as tablet. This gave rise to the invention of phablets and superphones.

Asia Pacific is the fastest growing market, expected to surpass North America by 2015, in terms of volume sales. Samsung is the leader in global phablets and superphones manufacturing with Samsung Galaxy S series superphones and Galaxy Note and Note II phablets dominating the global market. Apart from Samsung, LG, HTC, and ZTE are the popular manufacturers for phablets and superphones.

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