In-depth Analysis of Marketing to Sports Fans in U.S., Covering Key Trends and Consumer Attitude -2017

MRH

Albany, New York, September 15, 2017: Close to 85% of adults in the U.S. follow at least one sport. The avid and most passionate sports fans hardly miss a sporting event/game of the team or sport club they support, representing nearly 43% or 108 million adults. Football in the most watched sport in North America, attracting the highest number of fans as well as generating the largest annual revenue of all the sporting activities. A majority of sports fans still prefer to watch on TV sitting at home and in real-time despite the arrival of streaming technologies and apps to give greater access to events/games. Fans are usually distracted while watching, as many of them engage in the other activities simultaneously, especially in smartphones. On the other hand, attitudes, behaviors, and viewing preference differ based on the type of sport(s) that fans follow. Market Research Hub (MRH) has recently announced the addition of a new report in its vast online database. The report titled “Marketing to Sports Fans – US – September 2017” starts with detailed sports industry overview, which includes information regarding people’s attitudes and passions towards sports in the U.S. and prospective of marketing of products to sports follower.

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In the following section, the report analyzes the current scenario of sports industry in the U.S., including market opportunities, data on various age groups that follow sports and devices used by the fans to watch sporting events. The report also analysis the difference in attitude towards sports between avid fans and general sport fans. In the following part of the report the reader will also come across information on the overall cost of attending sporting events by families and individuals.

As per the report, real-time viewing still dominates. Most viewers prefer watching live games rather than pre-recorded sporting events. There is a higher fan engagement in eSport and fantasy sport, which is also based on evaluation of age of a fans and their passion. The report finds that top sports leagues brought in nearly $35 billion in annual revenues. Males and skew young remains the most dedicated follower of the sports in the country. Meanwhile, advancement technology and availability of high-end streaming application has impacted cable and satellite viewership.

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A section of the report also covers important statistics of major professional sports played in the U.S. According to the report, nearly 85% of adults aged 18+ are followers of sport while 43% are avid fans. The report also comprises of key demographics of avid fans by respected sport category. Fan following of football, basketball and baseball remain the highest in the country. However, excess to new and more entertainment options is could have a negative impact on passion for sports.  Some fans are even motivated to travel along with their sport club from state-to-state or sometime even oversees when they are on international tours. Professional football is likely to remain the most popular American sport, followed by baseball and basketball respectively.

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