China Coffee Industry Developments & Innovations- September 2017

Market Research HUB

Albany, New York, September 22, 2017: Focusing on the China coffee market, a new report has been included in the wide repository of Market Research Hub (MRH). This research report is titled “Chinese Coffee Market – September 2017”, and discusses the present as well as the future standing of the overall coffee production, consumption, and trade linked to the Chinese region. The readers can also gain knowledge about the various innovative trends in the sector which tend to impact the market significantly.

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As per key research findings, the strong growth momentum of Chinas coffee market is expected to continue with blossoming innovations as well as surging interest from younger consumers. Further, it is noticed that consumers show great importance to safety and authenticity and tend to limit sugar intake for health reasons, while on the other hand, emotional causes effectively drive larger consumption. The study also focuses on the level of competition prevailing in the Chinese coffee market; there is a rising competition from localization of international brands as well as the strong presence of local roasters. This factor is shaking the brands up or down during ever-changing competitive landscape.

The research study starts with the executive summary which includes details about the market status. This section reveals that instant coffee varieties are poised to shrink in terms of market share. The readers can carefully analyze this fact through a figurative aspect, that is, coffee retail value market share, by segmentation, China, 2012-17, added to the smart research report. A further focus on the key players highlights that leading brands are challenged by smaller manufacturers.

As the report proceeds, knowledge about the consumer population discourses. The rise of coffee on premise underpinned by young females as well as the shift from instant and RTD to fresh coffee are some of the factors mentioned in this section. Later, issues and insights covering facts and implications are targeted for keen analysis. Readers can further learn about the market size and forecast; it indicates robust growth in the China coffee industry to continue in the coming years. A precise data directing at the retail market value of China’s coffee market, 2012-17, is added to this report section. Different market drivers are mentioned that include, rising coffee machine ownership fuels consumption and Chongqing to become the next major coffee distribution hub.

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The concluding section of the report works to present the competitive strategies, consumption frequency, brewing method and interesting flavour innovations. All such data is beneficial for the new entrants to frame necessary measures for their advantage.

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