The Baby Food Sector in Greece Analysis Covering Future Projections: Retail Sales Expected to Grow by 2022

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Albany, New York, September 22, 2017: Greece is currently experiencing a declining birthrate, with hospitals reporting 10% fewer births in the past 4 years. Officials say that families simply can’t afford to have children. This decline in fertility rate is largely attributed to the uncertainty that is looming over the nation, after seven years of a crisis that seems to have no end. Considering this fact, a new study finds that the declining birth rate has brought about a corresponding drop in the consumption of Baby Food in Greece. To explore additional details regarding this market, the study which is titled as “The Baby Food Sector in Greece 2017” has been broadcasted to the online repository of Market Research Hub (MRH). The study provides a comprehensive analysis of the current as well as future growth prospects for the market considering forecast period of 2017 to 2022.

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Since many years, baby food market has been witnessing fast growth due to increase in number of working women, also increase in parental concerns for nutrition. However, the demand is low in the Greek market over the past few years. Analysts found that Greek parents, especially first-time parents, would generally spend lavishly on their newborn babies, this trend is subsiding as the economic downturn has resulted in radical changes in consumer behavior. As per the estimations, the number of live births will continue to fall, seriously hampering any potential recovery of baby food sales. Between 2016 and 2022, total consumption is not expected to grow, although retail sales will see growth of just over 10%.

The report firstly serves data defining the background of the market in which analysis of live births, consumer attitudes and socio-demographic trends has been given. Moreover, the study delves overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel. Supermarkets, hypermarkets, small grocery retailers, and health & beauty retailers are the key distribution channels chosen by the buyers all around the globe. As per the findings, the most important channel for the sale of baby food in Greece is grocery stores, this type of outlet taking 56% of overall baby food sales.

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In the next section, the study presents market scenario by major categories, which include sales, production, trade, import/exports of baby cereals & dry meals; baby milks; baby meals by type, value & volume for the period 2010 to 2016. Milks form the largest category at 45% of volume, with growing-up milks gaining ground in a shrinking market. In addition, the research investigates which categories are performing the best and how this is changing market dynamics. A traditional approach to food preparation still prevails, although prior to the economic crisis there had been a clear move towards the purchase of convenience foods. Price has become a major purchasing criterion as a result of shrinking household incomes.

Key players profiled in this study include Numil Hellas SA (Danone), Nestl Hellas SA, Yiotis SA, FrieslandCampina Hellas and others. For each company profile, the study contains data on retail structure, distribution and economic background.

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