U.S. Better for You Snacks Sales Market Estimated to Grow Due to Rising Consumers Snacking on Healthier Foods

Market Research HUB

Albany, New York, September 22, 2017: As opportunities and competition continues to grow for snack manufacturers, it is important that brands meet consumer demand for on-the-go snack products that help them live healthier and more-sustainable lifestyles. A recent analysis on the U.S. market, covering better for you snacks category has been published to the vast repository of Market Research Hub (MRH), which is titled as “U.S. Better for You Snacks – September 2017”. The research study highlights precise overview of the market in U.S. by analyzing consumer behaviors, market trends, usage habits of consumers, leading companies and brands and their launch & activities in the recent years.

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Overall, this report majorly focuses on processed snacks that are specifically positioned/marketed as BFY. Product categories included in the scope of this report are Vegetable and fruit chips, Puffed snacks (including potato, multigrain, corn, and rice and other puffed snacks), Soy crisps and snacks. Nowadays, Gluten-free BFY snacks grow faster than those without claim; BFY snacks with GMO-free labeling find success; Fruit snacks, alternative-based chips best other BFY snacks; Natural and specialized BFY snacks grow. On the other hand, BFY snacks with organic, vegan, low/reduced fat claims struggle, Lack of trust that BFY snacks are truly healthy are some of the points that explain negative factors. Price is also a barrier to entry in the category.

The research finds that there is a fierce competition in snacking from range of snack options. In U.S., about half of consumers buy BFY snacks and it is higher among younger adults. In terms of purchase, Parents most likely to purchase across BFY snack types, while Asians, Hispanics most likely buyers of BFY snacks. It has been also noted that household income is a key indicator for healthy snack purchase. In recent years, the rising popularity of snacking among the young population has boosted the need for healthy eating habits and is expected to propel the market demand over the next eight years. In addition to on-the-go lifestyle, snacking option that provides adequate nutrition is influencing the buyers’ decision

This report estimates market size based on sales of BFY snacks, at current prices. As per the report, BFY snacks sales expected to grow in the coming years. In this market, variety of snack options available and the U.S. consumers are confused that what is truly healthy. Consumers carefully consider their snack options based on nutritional benefits, ingredients, calories and portion size. Similarly, Brand, affordability and product ingredients are important to snack buyers. From 2016-2017, the BFY (better for you) snacks category grew slightly but has grown more in the past two years powered both by consumer interest in snacking and brand development of offerings that find a middle ground between healthy and indulgent.

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Further, the study examines some of the major market factors which include that majority of Americas like eating snack, Rise in health issues may lead to exploration of BFY snacks, Median household income increases and growth in Hispanics and Asian populations. Advancements in innovation along with expansion of distribution and variety can help BFY snacks reach new consumers and appeal to current category participants, report adds.

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