Pasta Market Key Players: Nestle SA, Ajinomoto Co., Inc., The Unilever Group (Knorr), Campbell Soup Company, Nissin Foods Co., Ltd .

Market Estimation

Flour and egg food preparations of Italian origin, made of thin, unleavened dough and produced in a variety of forms, usually served with a sauce. Pasta dough is typically made of wheat flour or semolina with durum wheat mainly in the South Italy and soft wheat in the North Italy. Regionally other grains have been used, including those from rice maize, chickpea flours, and others. The trend of consumption of convenience food began in western world and spread to other regions rapidly.

Consumers look for convenience food as they are easily available, and possess nutritional value due to fortification, variety and product appeal. Due to changing lifestyles, consumers are spending less time planning and cooking meals at home as they consider preparing food at home as a chore and is time and energy consuming. The pasta is considered convenient as there is no need to put in efforts in cooking & chopping vegetables, these factor will support the growth of this market. Globally the market (value) for pasta is estimated to grow at the rate of about 5.85% from 2017 to 2023.

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Pasta market has been segmented on the basis of sources which comprises of whole wheat, rice, maize, chickpea, and others. Among all the segments, wheat pasta accounts the highest market proportion over the past few years and it is projected to dominate the pasta market during the forecast period. However, maize pasta segment will be expanded at a high growth rate during the forecast period.

Pasta has been segmented by type spaghetti pasta, penne pasta, fettuccine pasta, rotini pasta and others. Fettuccine pasta segment will witness higher growth rate during the forecast period.

Pasta has been segmented on the basis of distribution channel which comprises of store based and non-store based.

Pasta is segmented on the basis of by functionality gluten-free, vegan and organic. Organic pasta will dominate the market.

Key Players

The key players profiled in the pasta market are Nestle SA (Switzerland), Ajinomoto Co., Inc. (Japan), The Unilever Group (Knorr) (U.K.), Campbell Soup Company (U.S.), Nissin Foods Co., Ltd (Hong Kong), Capital Foods Limited (India), ITC Limited (India).

Regional and Country Analysis of Pasta Market Development and Demand Forecast to 2023 Market

As per the MRFR analysis, Global Pasta Market is projected to witness at the CAGR of 5.85% and it is projected to reach USD 32.78 Billion during the period of 2017 to 2023.

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The global Pasta market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). Among these, APAC region is expected to retain its dominance throughout the forecast period. The market is projected to grow at a steady pace in the review period. Europe will be the fastest growing region in the pasta market and high growth in emerging economies such as China, India, Japan and ASEAN countries. Latin American countries, offers ample opportunities for expansion to major players. The high consumption of processed and convenience food products in growing economies of Asia-Pacific and Latin America.

Table of Content



2.1 Definition 16

2.1.1 Pasta 16

2.2 Scope Of The Study 16

2.2.1 Research Methodology 16

2.3 Assumptions 16

2.4 Limitations 17

2.5 Market Structure 17


3.1 Research Process 19

3.2 Primary Research 20

3.3 Secondary Research 22

3.4 Forecast Model 23


4.1 Global Pasta Market: Market Mapping & Research Methodology 24

4.2 Market Overview: Global Pasta Market 25

4.3 Industry Trends And Market Environment: Global Pasta Market 26


5.1 Introduction 28

5.2 Drivers 29

5.2.1 Consumer’s Demand For Healthy Food & Beverages: Fortification Of Pasta 29

5.2.2 Increasing Demand For Convenience Food 29

5.2.3 Increasing Disposable Incomes 30

5.2.4 Growing Working Women Population 30

5.2.5 Strong Performance Of Retail Sector 31

5.2.6 Strong Performance Of Foodservice Industry 31

5.2.7 Easier Availability And Efficiency In Production 32

5.3 Restraints 33

5.3.1 Consumer Acceptance 33

5.3.2 Regulatory Framework 33

5.4 Opportunities 34

5.4.1 Certifications 34

5.4.2 Increasing Demand Of Clean Label Products 34

5.5 Challenges 35

5.5.1 Branding Issues 35

5.5.2 Highly Competitive Market 35


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