Matcha Tea Powder Market 2017-2023 Adopts Innovation to Stay Competitive

Matcha Tea Products Industry

 Matcha Tea Products Market – Industry Analysis, Resources, Growth, Usage Trends and Forecast to 2023

 Scope of Report:

 Matcha products are used to make tea drinks, smoothies, face packs, soaps, face washes and other products. Matcha is not only used in beverage industry but also has shown a high demand in cosmetic and nutraceutical industry for personal care products.

Global Matcha Tea Products Market Information: by Grade (Ceremonial, Classic, Culinary and others), by Application (Food, Beverage, Cosmetic & Personal Care, Nutraceuticals and others), by Distribution Channel (Store, Non-Store Based) and Region Forecast till 2023

Key Players

The key players profiled in the matcha products market are AIYA (Japan), AOI Tea Company (Canada), Ippodo Tea Co., Ltd (Japan), Encha (Japan), TEAJA Organic (Canada), Midori Spring LTD. (Japan), ITO EN, LTD. (Japan)

Matcha is a fine powder of green tea which is grown in China and Japan. Matcha powder is mostly used in beverage industry for manufacturing green tea and smoothies. Matcha products have anti-oxidant rich composition, which helps in curing chronic diseases such as diabetes and obesity, this has increased the consumer inclination towards the use of matcha products. Superior health benefits and consumer acceptance in the population is primarily driving the global market for matcha products.

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Furthermore, the market is projected to propel at a high CAGR during the forecast period based on its diverse and potential application in beverage and nutraceutical industry.

Market Scenario

Matcha products are used to make tea drinks, smoothies, face packs, soaps, face washes and other products. Matcha is not only used in beverage industry but also has shown a high demand in cosmetic and nutraceutical industry for personal care products.

Matcha products are rich in anti-oxidants, vitamins, minerals and amino acids, these listed properties are beneficial for human health. The health benefits of the products has accelerated a wide range consumer acceptance. Changing lifestyle has motivated consumers to intake nutrient-rich and healthy food, this has in turn raised the product demand owing to the high nutrient content. However, high cost involved in processing of matcha powder is anticipated to hamper the market growth of global matcha products over the forecast period.

Key Findings:

  • High demand for matcha products has increased demand from beverage, food, nutraceuticals and cosmetic industries.
  • Japan and China are the top exporters of matcha products across the globe.

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Segments

Matcha products market is segmented on the basis of grade, which includes ceremonial, classic, culinary, others. Among all, classic grade holds a major share of global market because this grade is rich in nutrients and has wide application in regular and match tea beverages. This grade is comparatively cheaper than ceremonial and culinary grade.

The global matcha products market is segmented on the basis of application, which includes food, beverage, cosmetic & personal care, nutraceuticals, others. Among all, beverages show a high share followed by food and nutraceuticals. Increased purchasing power and high demand for nutrient rich beverages are the driving factors for this segment to grow.

Matcha products market has been segmented on the basis of distribution channel, which comprises of store based (supermarkets/hypermarkets, specialty retailers, convenience stores, and others), and non-store based (e-commerce). Sale through store based channels is dominating the market due to convenient one-stop shopping experience of the consumers.

Regional Analysis

The global matcha products market is segmented into North America, Europe, Asia Pacific, and Rest of the World (RoW). Asia Pacific market is dominating the global matcha products market followed by North America. In Asia Pacific region, Japan and China are the major consumers of matcha products and matcha-based beverages. Moreover, North America region is expected to grow in the matcha products market during the forecast period 2017-2023. Owing to rising population and consumer shift towards nutrient-rich food and beverages.

Furthermore, Australia, India & Singapore are expected to show a high market share of the global matcha products market in Asia Pacific region.

The report for global matcha products market of Market Research Future comprises of extensive primary research along with the detailed analysis of qualitative as well as quantitative aspects by various industry experts and key opinion leaders to gain a deeper insight into the market and industry performance. The report gives a clear picture of the current market scenario which includes historical and projected market size in terms of value and volume, technological advancement, macro economical, and governing factors in the market. The report provides detailed information and strategies of the top key players in the industry. The report also gives a broad study of the different markets segments and regions.

Table of Content:

Table Of Content

Chapter 1.    Methodology And Scope

1.1.   Research Methodology

1.2.   Data Sources

Chapter 2.    Executive Summary

2.1.   Matcha Products Agents Industry Market Synopsis, 2017-2023

Chapter 3     Matcha Products Agents Market Insights

3.1    Industry Segmentation

3.2    Industry Size And Forecast

3.3    Industry Ecosystem Analysis

3.4    Industry Impact Forces

3.5    Growth Potential Analysis

3.6    Company Market Share Analysis, 2016

3.7    Porter’s Analysis

3.8    PESTEL Analysis

Chapter 4     Matcha Products Agents By Grade Insights

4.1    Global Matcha Products Agents Market Volume Share By Grade, 2017-2023

Chapter 5     Matcha Products Agents By Application Insights

5.1    Global Matcha Products Agents Market Volume Share By Application, 2017 & 2023

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