Car Rental Market in Europe 2017-2021

MRC Announces the Publication of its Research Report – Car Rental Market in Europe 2017-2021

MRC recognizes the following companies as the key players in the car rental market in Europe: Avis Budget, Enterprise, Europcar, Hertz, and Sixt.

Other Prominent Vendors in the market are: Alphabet, Arval, Hermes, Irish Car Rental, and Maggiore.

Commenting on the report, an analyst from MRC’s team said: “One trend in the market is electric cars in rental industry. Electric vehicles entered the automotive scene in 2010, and some car rental companies immediately adopted them as part of corporate environmental initiatives. In 2015, Hertz and Enterprise added electric vehicles to their respective fleets in the US, and started introducing plug-in vehicles for rental and car-sharing services.”

Get sample copy of this report @

According to the report, one driver in the market is rising consolidation. Over 35% of the car rental market in Europe was fragmented, and was far less consolidated than the North American market in 2015. The car rental market in Europe has undergone various mergers and acquisitions, making the top five players contribute around 70%. Most of the US rental agencies have a presence throughout Europe. These companies have a high demand in Europe, owing to their presence and readily available vehicles in nearly all areas. For example, Enterprise had franchises in 18 countries in Europe in 2016.

Further, the report states that one challenge in the market is stringent rules for car rental in Europe. Europe experiences high taxes; moreover, a multitude of local policies impede operations and sometimes lead to customer service chaos. The standard retail tax in the eurozone went from 19% to 21% in 2012, and from 23% to 25% in 2016. In addition, renters in Italy must buy the collision damage waiver (CDW). This comes with a huge deductible, and rental companies sell insurance products to cover that gap. In Ireland, rental companies can levy a surcharge for renters older than 75.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Check Discount on Report @

About Market Reports Center;

Market Reports Center is an e-commerce platform obliging the needs of knowledge workers, experts, professionals who are subject to market research information for their work, or to make strategic business decisions. We are dedicated to create a comprehensive offering of market research which is accurate, credible and affordable.

Market Reports Center currently has more than 4,00,000 plus titles and 50+ Publishers on our platform and growing consistently. We cover more than 35 industry verticals being: Automotive, Electronics, Manufacturing, Pharmaceuticals, Healthcare, Chemicals, Construction, Agriculture, Food, Beverages, Banking & Finance, Media and Government, Public Sector Studies.

Connect for more details:

Sam Collins

Market Reports Center

1-646-883-3044 (US)



Designed by
Powered by
%d bloggers like this: