Frozen Food Market in Europe 2017-2021

MRC Announces the Publication of its Research Report – Frozen Food Market in Europe 2017-2021

MRC recognizes the following companies as the key players in the frozen food market in Europe: Dr. Oetker, FRoSTA, McCain Foods, Nomad Foods, and Nestlé.

Other Prominent Vendors in the market are: 2 Sisters Food Group, Annek Frozen Foods, Bonduelle, Charal, green core group, Iceland Foods, MASCATO, and Orogel.

Commenting on the report, an analyst from MRC’s team said: “One trend in the market is rise of private labels. The trend of private label F&B products is on the rise. Large retailers like Tesco and Walmart already have their own private labels. There has been an increase in the share of private label products in the frozen food market, especially in the frozen dessert and frozen snacks categories.”

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According to the report, one driver in the market is increased shelf life of products. The primary objective of frozen food vendors is to provide customers with quality food that can be preserved for days. Appropriate storage and freezing techniques not only ensure the longevity of food products, but also minimum wastage. Innovations in the freezing technology reduce the energy consumption. It also provides manufacturers with various distribution options. The use of the cryogenic freezing technology, also known as flash freezing, not only increases the shelf life of foods, but also preserves the natural flavor; quality; nutritional value; and texture.

Further, the report states that one challenge in the market is cold chain supply and logistics issues. Frozen food needs good manufacturing practices and transportation facilities to keep it in optimum condition. Frozen foods like pizza; snacks; and fish are highly perishable, if not stored properly. This may lead to partial or full damage to the whole lot of products during transportation. This pose as one of the biggest challenge to the frozen food industry. The temperature-controlled distribution industry in Europe face challenges like fuel cost, regulatory constraints, and unavailability of drivers.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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