Get behind the curtains of conversions with Windsor

Before a buyer makes the final purchase of a product or a service, he is exposed to numerous marketing touch points. These touch points act like an influencer and cover a wide range of interactions. With Windsor, it can help you give a true insight into the performance of various channels that the buyer is taking before finally enacting to make the purchase.

 

Attribution modeling is the science of assigning the credit to the platforms that help in directing the client to the end product. The algorithm which is used to give the due credit to various channels just before the final conversion, is known as attribution modeling marketing.

 

The credit is assigned proportionally to each touch points according to the impact they are storming on the buyer. With the influx of buyers, the business owners can collectively get more knowledge on their source of entry using various attribution modeling techniques. The goal is to determine the sources that are producing positive results so that the cost advantage can be calculated, and hence the overall profit. This can help in allowing unprecedented optimization of all the marketing expenditures that are being done by the owner.

 

With the recent rapid technological advancements, attribution modeling is proving to be of more benefit as it is coming up with more accurate end results. It is allowing user behavior to be followed anonymously and in a true privacy-compliant way. The owner is able to track and observe all the touch points which have to lead to the final conversion.

 

Windsor can help you get more accurate and detailed insight on various marketing touch points using appropriate attribution modeling techniques. So get in touch now!

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