The Benefits of Using Music2Go Marketing Simulation by Smartsims

Music2Go Marketing provides a platform for instructors to explain and illustrate the core marketing terms and concepts, and concepts are introduced as the simulation progresses. Students initially have responsibility over Price, Retail Margin, Sales Forecast, and Advertising decisions for a single product. As they move forward they are given control over Sales Promotion, Product Development, and the opportunity to launch new products.

The benefit of simulation-based learning is that we learn best by doing, and Smartsims’ objective is to give students their own business experience. This empowers them to take responsibility over their own learning and become personally engaged with the content. The competitive nature of the simulation motivates students to understand concepts at a deeper level.

This marketing simulation provides your students with realistic consumer segments featuring unique media preferences, shopping behaviors and product attributes which vary over the simulation. Through market reports students will develop an understating of consumers, competitors and their own company in order to make both marketing strategy and marketing mix decisions.

Music2Go Marketing has been used at institutions such as The Wharton School, and has been integrated and bundled with marketing textbooks by Cengage Learning, McGraw-Hill and Nelson Education, providing a platform for instructors to explain and illustrate the core marketing terms and concepts. This marketing simulation provides your students with realistic consumer segments featuring unique media preferences, shopping behaviors and product attributes which vary over the simulation. Through market reports students will develop an understanding of consumers, competitors and their own company in order to make both marketing strategy and marketing mix decisions.

Smartsims have a variety of simulations, each tailored for a particular course and level, and every simulation includes a practice and competitive application. Once students are familiar with the simulation format, they develop strategy and make key decisions for their organization as they compete against other student-run companies.

For further information on strategy simulation, business simulators and business simulation games please go to https://www.smartsims.com/ .

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