Category Archives: Sports Press Release

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In-depth Analysis of Marketing to Sports Fans in U.S., Covering Key Trends and Consumer Attitude -2017


Albany, New York, September 15, 2017: Close to 85% of adults in the U.S. follow at least one sport. The avid and most passionate sports fans hardly miss a sporting event/game of the team or sport club they support, representing nearly 43% or 108 million adults. Football in the most watched sport in North America, attracting the highest number of fans as well as generating the largest annual revenue of all the sporting activities. A majority of sports fans still prefer to watch on TV sitting at home and in real-time despite the arrival of streaming technologies and apps to give greater access to events/games. Fans are usually distracted while watching, as many of them engage in the other activities simultaneously, especially in smartphones. On the other hand, attitudes, behaviors, and viewing preference differ based on the type of sport(s) that fans follow. Market Research Hub (MRH) has recently announced the addition of a new report in its vast online database. The report titled “Marketing to Sports Fans – US – September 2017” starts with detailed sports industry overview, which includes information regarding people’s attitudes and passions towards sports in the U.S. and prospective of marketing of products to sports follower.

Global Smart Sports Equipment Market to Record an Impressive Growth Rate of US$ 1.25 Bn by 2022

Rising demand for active performance analysis in the field of sports has prompted manufacturers towards smart sports equipment. Available sensor technologies can offer a wide range of prototype smart sports equipment, but some companies have been able to offer more detailed improvements in basic smart sports equipment & products. The benefits of smart sports equipment are currently untapped, but many sports experts are showing positive attitude towards their adoption. The largest barrier for growth of global smart sports equipment market is lack of technological support services in sports industry. Players, athletes and coaches from several parts of the world might not necessarily agree to the adoption of smart sports equipment, considering the differing ethics, unclear awareness of smart sports equipment, and lack of technologies that will help them analyze the data easily.

Global Soccer Goalkeeper Gloves Market is Estimated to be Valued at US$ 100 Mn by 2022

A recent research by Fact.MR projects the global soccer goalkeeper gloves market to register a sluggish CAGR during the forecast period 2017 to 2022. Gloves form a part of equipment utilized by soccer goalkeepers. Gloves enhance the grip of hands on the ball, and prevent possible injuries to hands of a goalkeeper. Global sales of soccer goalkeeper gloves are expected to surpass US$ 100 Mn in revenues by 2022-end.

China Sports Market Expected To Be More Than US$ 100 Billion Industry By The Year 2020

Researchmoz added Most up-to-date research on “China Sports Market Expected To Be More Than US$ 100 Billion Industry By The Year 2020” to its huge collection of research reports.

China sports market is expected to be more than US$ 100 Billion industry by the year 2020. To achieve this impressive growth China sports market is expected to grow with double digit CAGR. In the year 2010 Sports Apparel used to be the biggest market, but by 2015 Sports Equipment has overtaken Sports Apparel market. Company sales are highly fragmented and no single company holds double digit market share. Primarily because the sports market is a vast segment and it’s difficult for one company to be present in all segments. Rising awareness of a healthier lifestyle, acceleration of urbanization and proactive government support are the factors driving China Sports Market.

Global Hiking Footwear Market is Projected to Reach US$ 70,000 Mn by 2022

The global market for hiking footwear is projected to expand at a robust CAGR throughout the forecast period 2017 to 2022, according to a new report by Fact.MR. Hiking footwear offer high functionality, and great weathering resistance, and therefore are useful for travelling long distances. Sales of hiking footwear worldwide will account for revenues nearly US$ 70,000 Mn by 2022-end.

Global Baseball Shoes Market Size to Surpass US$ 4,500 Mn by 2022

Fact.MR’s latest study reveals that the global market for baseball shoes will expand at a moderate pace during 2017 and 2022. As per the study, the global baseball shoes market is poised to reach a valuation in excess of US$ 4,500 Mn by the end of 2022.

Companies that manufacture baseball shoes are actively focusing on improving the functionalities and design of their products. Most baseball shoes are made of either genuine or synthetic leather. Owing to the superior quality, baseball shoes made of genuine leather are usually more expensive. In addition, preference for baseball shoes made of genuine leather is relatively high among professional baseball players, as these shoes are more breathable, durable and supple than the synthetic variants. However, rapid improvements in design and quality of baseball shoes made of synthetic leather is reflecting favorably on their global sales.

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Global Aqua Gym Equipment Market is Expected to Surpass US$ 1,715 Mn by 2022

Due to rising urbanization and an increasingly fast paced lifestyle, the epidemic of obesity is taking its toll on people. Besides, there is a rising health awareness among people and due to which people want to stay healthy and fit. These are the main drivers fuelling the sales of the aqua gym equipment worldwide. Consumers of today are opting for preventive medicine, chiefly due to the sky rocketing medical costs and due to which more and more people are inclined to exercise. In addition, there are several benefits of using an aqua gym such as improved cardiovascular stamina and muscle strength. However, the main restraint that is restricting the market growth of the aqua gym equipment market is the high cost of setting up an aqua gym. Also, lack of a proper after sales and service network and unavailability of spare parts is also restricting market growth. Moreover, the growing popularity of other forms of exercise such as yoga and aerobics is also restricting the growth of the aqua gym equipment market.

Football Shoes Market Forecast will Surpass US$ 4,000 Mn million by 2022

A new report published by Fact.MR has projected the global football shoes market to exhibit a sluggish expansion throughout the forecast period (2017-2022). Approximately US$ 19,000 Mn revenues will be accounted by the global market for football shoes by 2022-end.

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