Tag Archives: Search Engine Marketing

Online Reputation Management Part – 2

“Online reputation management.” Even if you’ve never heard this phrase before, you probably have a good sense of what it means. The first part (“online reputation”) is easier than ever for you or anyone else to find — just search for your camp’s name in Google.

Finding your online reputation is easy due to two main factors:

Google is smarter than ever before. It features search results based on local factors, can autocomplete user’s searches while they type (called “Google Instant”), and tirelessly crawls the massive number of social networking sites now available.

AdWords Express

Most AdWords Express features are designed for small, local companies with or without a website, and this platform is ideal for business owners who don’t have a lot of time to manage online advertising. It offers easy setup and is a convenient way to quickly setup online ads, which you’re only charged for if someone clicks them (Pay-Per-Click or PPC).

 

The user sets a budget and based on the type of business you have, Google will identify a list of keywords that can trigger your ad. Google also maintains and updates the search phrases, so minimal management by the business owner is necessary.

Here Are Some Of The Huge Benefits Of Social Media

  1. Showcase your brand in global market among millions of viewers.
  2. Increased online exposure
  3. Increased credibility of your business
  4. Boost traffic on your website
  5. Increased leads and sales.
  6. Reduced expenses from any other form of marketing.

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Some facts that you should know:

72% of all internet businesses are now active on social media

18-29 year olds have an 89% usage

The 30-49 brackets sits at 72%

60 percent of 50 to 60 year olds are active on social media

In the 65 plus bracket, 43% are using social media

Basics Of Online Reputation Management Part – I

If you consider SEO as the backbone of a strong website, Online Reputation Management too is nothing less. One needs to ensure a positive brand value and a reliable reputation not just amongst the buyers, but with business associates as well. Considering the benefits, ORM has now become an inevitable part of SEO.

ORM trends and statistics reveal how effective it can be for your business reputation.

 

  • 90 percent customers reveal that positive reviews are often a decisive factor for purchase.
  • 65 percent internet users rely on online search as the most trusted information bank about companies, people etc.

Basics Of Online Reputation Management Part – I

If you consider SEO as the backbone of a strong website, Online Reputation Management too is nothing less. One needs to ensure a positive brand value and a reliable reputation not just amongst the buyers, but with business associates as well. Considering the benefits, ORM has now become an inevitable part of SEO.

ORM trends and statistics reveal how effective it can be for your business reputation.

 

  • 90 percent customers reveal that positive reviews are often a decisive factor for purchase.
  • 65 percent internet users rely on online search as the most trusted information bank about companies, people etc.

Search Engine Marketing Market IT Enterprises Aiming To Expand Their Business By Strong Internet Marketing

​Internet has now become an important part of human life, it has connected individuals worldwide through social media, e-mail and exchange of information. Search engine marketing, commonly referred to by its acronym SEM, is cost effective method of Internet marketing which is often used to gain visibility and traffic on search engines. Basic purpose of SEM is to improve website’s ranking on various search engines such as Google or Bing. SEM is very broad term which refers to number of different activities including search engine optimization (SEO), search retargeting, and social media marketing. During the recent years, SEM has become popular with the rising number of Internet users around the globe and numerous IT and non-IT enterprises aiming to expand their business by strong Internet marketing. SEM helps an organization to gain return over investments (ROI) by enabling proper search engine marketing strategies.

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