Skin Care Products Market: Repository of Analysis and Information for Every Facet of the Market

Growing awareness towards healthy life and beautiful personality is stimulating the demand for skin care products globally. Rising concern about adverse effects of pollution on skin is boosting the demand for skin care products globally. Changing lifestyle and increasing consciousness consumers are showing interest for maintaining proper skin care routine along with healthy diet. Due to busy lifestyle people finds it difficult to follow lengthy skin care routine. With the rising awareness consumers are shifting towards advance skin care products such as face creams which include skin brightening cream, anti-aging, sun protection cream and body lotions such as mass market body care lotions and premium body care lotions.

Skin care is a sensitive issue and consumers tend to be conscious in choosing skin care products. Consumers prefer standard quality skin care products for better and safe results. Keeping in mind the consumer shift towards premium quality skin care products, manufacturers are introducing skin care products with better formulations for good results. Increasing number of beauty salons in developing countries of Asia Pacific and RoW is also expected to boost the demand for skin care products in this region.

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Increasing demand for flawless skin and beauty consciousness is one of the prime factors boosting the demand for skin care products in Asia Pacific, followed by Europe and North America. Consumers in these regions show strong preference for skin care products not only to avoid black spots, patches and wrinkles but also for maintaining a healthy skin. Currently, consumers are also showing looking for body care lotions for various skin types such as oily skin, dry and sensitive skin. In order to meet increasing demand for skin care products, manufacturers are investing huge amounts to launch skin care products with better formulation and solutions. Rising awareness about harmful effects of pollution is one of the major factors driving the demand for skin care products in rest of the world (RoW).

Currently, consumers prefer to buy organic skin care products owing to increase in awareness about the adverse impact of chemicals on skin. Therefore, a large number of manufacturers of skin care products such as Weleda and Babor are focusing on product innovation. These companies are adopting upgraded formulations and solutions for premium quality skin care products.

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Skin care products are distributed through various distribution channels including hypermarkets and supermarkets, beauty product retailers, departmental stores, drug stores, pharmacies and online stores among others. Currently, manufacturers are adopting business strategies such as widening distribution channels for better product availability in the market.

Changing lifestyle and preference for convenient skin care products is primarily attributing to the growth of skin care products market globally. Product innovation from the manufacturers end and increasing awareness towards the benefits of using skin care products is stimulating the market for skin care products globally.

Asia Pacific held the largest market share in global skin care products market followed by Europe in 2014. Changing preference towards skin care and rising consciousness for healthy and beautiful personality is creating a positive impact on the market for skin care products. Usage of skin care products in North America and Rest of the World is expected to witness decent growth over the forecast period.

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