The global web content management market will reach $9.3 billion by 2022, growing at a CAGR of 14.2% during 2018 – 2022. The business organizations are increasingly adopting web content management (WCM) solutions, such as mobile and social content management, experience management and content analytics, which helps business enterprises to allow the multiple employees to collaborate and work on similar issues.
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The media & entertainment industry has been globally the largest consumer of web content management systems. The digital marketing management has been the largest revenue generating solution in the global web content management market. Based on service type, training, support & consulting has contributed largest revenue to the global market. Cloud based deployment were higher than on-premises deployments of web content management.
Geographically, North America has been the largest market for web content management. It has been observed that the companies in North America are increasingly adopting digital marketing management. The digital marketing management solution is expected to drive the growth of WCM market in the U.S. The online communication techniques include social media marketing, search engine optimization, e-mail marketing, online advertising and partnership agreements with other websites.
The web content management market is in its developing stage, and is expected to grow rapidly during the forecast period, due to innovation and enhancement in technology. Huge adoption of innovative technologies by business enterprises, such as marketing analytics, automation, content creation, A/B testing and personalization, has enhanced the need for web content management system among various small and medium businesses (SMBs) and business organizations.
Some of the key players in the global market include Oracle Corporation, Open Text Corporation, Adobe Systems Inc., IBM Corporation, SDL Plc, Microsoft Corporation, Sitecore Corporation, Aquia Inc., Episerver Inc. and EMC Corporation.