Baby Care Products Market Current Status and Future Prospects to 2023

The global baby care product market includes products related to baby hair care, baby skin care, toiletries, convenience,cosmetics and baby safety. The improvement in lifestyle and increasing importance of child safety are the prime drivers for global baby care products market.

Baby skin care and baby toiletries account for prominent share in the global baby care products market and are anticipated to expand further in the coming years.However, baby hair care products have relatively smaller market share due to its low penetration. The increasing inclination of parents towards the use of shower gel for their baby’s bathing is expected to significantly contribute to the growth of global baby care products market.

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Baby diapers, a sub-segment of baby toiletries, is one of the key products fueling the growth of the global baby care products market and have a considerable share.

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Parents under the higher age group have greater financial stability as compared to their younger counterparts which has led to increase in cautious parenthood with higher attention on baby’s health and safety. This is consequently driving the global baby care products market. The increasing female workforce around the world has been eradicating hindrances from the baby care products market related to constrained household budget. 

Europe,Middle East and Africa (EMEA) are the largest global baby care products market and are expected to retain its leadership during the forecast period.Asia-Pacific is the second largest market for baby care products. 

The global baby care products market is relatively fragmented due to the presence of numerous product lines and variants. Procter & Gamble Co is a major player in the global baby care products market with a leading share followed by Kimberly-Clark Corp, and Johnson & Johnson.

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