Tag Archives: Branding logo design

Use Graphic Design to Increase your sales

There’s a popular saying; “A picture is worth more than a thousand words.” U.S. researchers have discovered that the human brain can interpret images that the eye sees in just 13 milliseconds. This is a because the average human eye is able to process an image 92% faster than reading through a few lines of written words.

A clear, detailed picture which is able to pass a message effectively to its readers has a higher rate of being recalled easily, compared to a picture without a specific purpose. Hence when branding, this strategy is integrated to increase the value, create awareness, and makes acquiring potential clients an easier job – which brings about an increase in sales and demand.

Three Tips for Your Product Packaging Designing

There are a lot of ways to design your own product packaging, or improve upon something that you are currently using. There are also a lot of things to keep in mind when you are designing your product packaging. When you decide to create your own product packaging design there are many things to consider before you start.

1. If you’re looking to update an existing logo or design of an already established brand, you probably wouldn’t want to change it so drastically that it becomes unrecognizable to customers who have used your product regularly. If you change it so much that a customer can’t recognize it anymore, they might choose something else.

Importance of Graphic Design in Brand Building

If you want your business to be easily recognizable, excellent graphic design is an essential business service to invest in. People are naturally visual and respond to images far more quickly than to written text. The key to developing good business branding lies in an integrated approach, applying memorable design to all your promotional materials, products and stationery, as well as to your entire web presence, so that potential customers can instantly recognize your brand.
Branding & Design company
There is more to effective design than just producing a good logo, though that is a good place to start. Here we suggest five essential areas in which to use graphic design to build your corporate identity and brand.
Logo Design:-
The first place most people start when designing their brand, the logo is a symbol that aims to express a company’s values, ideology and spirit, all in one memorable pocket-sized image. This is where graphic design meets intuition and vision, to capture the feel of the brand. It’s crucial to get this right, as the rest of the graphic design and brand building grows from here.
Business cards and Stationery Design:-
There is more to good business/ invitation card design that simply slapping your logo onto card stock with your contact details. More and more businesses are using innovative graphic design to make their business cards stand out from the crowd and to differentiate their brand. The same applies to your stationery and other printed materials. Good designers will create a whole design package that applies a unique integrated look to your brand.
Packaging Design:- 
While different products will have different packaging design requirements it is essential that the overall design ties in with your company brand for instant recognition. Good graphic designers will create a brand identity for your packaging, while still designing different looks to distinguish different products and product lines.
Website Design:-
These days your company website is often a first point of contact for potential clients, so it is important that its design reflects your corporate identity as well as looking attractive. It’s all too easy to put the look and design element ahead of user experience in web design, so be aware of this. Always make sure that the website is easy to navigate and easy to read, as well as having fantastic design.
Social Media Marketing:-
Don’t forget the other aspects of your web presence when it comes to graphic design services. Make sure your company Facebook page is custom designed for you, that your Twitter background ties in with your brand and so on.
Choose a graphic design company that offers a full brand building service and which can take care of all your design needs from print to website.

Kunjilal Dalsevwale

Local brands with delicious products are facing an identity crisis. In the continual evolution of consumer behavior, it has become more challenging for them to tap the mind of the actual buyer, because what worked 20 years ago, will probably not work today. Brands that were started by the grand fathers and great-grand fathers of the current owners feel stuck because their packaging is either dated or has nothing distinctive. These companies have high aspirations of making their products reach city folk in Delhi, Mumbai and Bangalore but while they are sure of the product, the same cannot be said about the packaging.