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Cole Projects launches with the aim to open up the contemporary art world and put artists first.

New start-up company creates flexible and sustainable business model for unrepresented artists to thrive

March 6, 2019; London, UK – Curator/dealer Cole Projects has officially launched with the aim of opening up the contemporary art world, putting artists first with an innovative new model. The start-up reverses the traditional model of producing exhibitions at galleries to sell an artist’s work. Instead, Cole Projects selects artworks to sell online which in turn funds curated exhibitions. The company creates a more flexible and sustainable business model allowing artists to thrive in the current socio-economic environment. It also allows the best unrepresented artists the potential to reach international audiences.