Tag Archives: Television Advertising Market

Television Advertising Market: Repository Of Analysis And Information For Every Facet Of The Market

Television has been recognized as one of the effective marketing medium which finds a huge acceptance among people across the globe. Different marketing channels are available for advertisers to promote their product or service. However, advertisers look for a marketing channel which can be used to promote to a large number of people with less cost and in more effective way. Thus, advertisers use television to market their product in order to create awareness about their features among consumers. Television advertising can be categorized as traditional commercial channel, multichannel advertising and online TV advertising. Most of the companies prefer traditional channel advertising over online and multi-channel advertising due to its wide adoption by people. The demand for television advertising comes primarily from private sector companies which sells consumer based products. Another source of advertising comes from corporate companies, government and non-governmental organizations. Furthermore, the cost of an advertisement is decided by advertisers and broadcasting channels based on duration of the advertisement. The price may vary depending upon the showcasing time and popularity of the broadcasting show among audience. Therefore, advertisers need to assess the popularity of broadcasting channel before showcasing their advertisements. In addition, advertisers have started to emphasize on precise audience targeting by using consumer-centric data before displaying their advertisement on respective broadcasting channels.

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